How does Ultrabrand make sites AI-ready for this sector?

We structure content semantically for AEO, connect CRM and automations, and add an AI layer tuned to sector goals.

Can this system scale across markets or languages?

Yes. CMS structure and routing are multilingual, and CRM with automations are templatized per market for governance and consistency.

What is included beyond the website?

Strategy, UX, CMS, CRM, automations, analytics, and governance. We build an integrated marketing system, not a standalone site.

Case Study

Branding and building a luxury textile brand with a fully integrated commerce system.

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Work

Viñas Genève

Client:

Industry:

Region:

Viñas Genève

Luxury goods

International

Project Summary

Viñas Genève is a luxury textile house based in Switzerland. Ultrabrand created the brand end-to-end—naming, visual identity, creative direction, and product concept—then built an integrated e-commerce platform with payments, stock and shipping, CRM, marketing automations, and a press room. The flagship “Swiss Identity” range anchors the brand story and product architecture.

Challenge

Create a high-end brand with a clear product narrative, consistent visuals, and a commerce engine that can manage inventory, multi-currency sales, and press relations—while supporting lead capture and automated follow-up for growth.

Ultrabrand Solution

Ultrabrand defined the name and full brand identity, led photography and video shoots, and developed the “Swiss Identity” flagship collection (concept and product design). We built a seamless online store with payments, stock and shipping management, multi-currency support, and a connected CRM. Marketing is powered by email automations, lead magnets, and a blog. A structured glossary strengthens AEO, and a press room centralizes releases and media assets.

Integrated marketing system overview

Architecture: CMS-driven catalog with dynamic product and content collections

Commerce: online store with payments, inventory, shipping, and multi-currency management

CRM & automation: lead magnets, email sequences, purchase and browse-triggered flows

Content: brand blog, dynamic glossary for semantic/AEO reinforcement

Press: press room with managed releases and downloadable press assets

Operations: stock tracking, order management, and customer profiles unified in CRM

Strategic Insight

A luxury brand must sell a story before it sells a product. The “Swiss Identity” line turned national design codes into a distinct, ownable product narrative—aligning brand, content, and commerce into one system that compounds trust and repeat purchase.

Tools used

CMS, CRM, Automations, Online Store, Blog, Analytics, IndexNow, Member Area, Dashboard, Payments, Invoicing, AI Marketing Assistant, AI Custom Agent, Emailing, Lead Magnets, SEO Tools, Newsletter, Email Marketing

Integrations

Payment Gateways, Secure Login, Shipping Management, Global CDN, GDPR Compliance, Tax / VAT Rules, Shipping carriers, Currency conversion, Lead magnets, Email marketing sequences, Abandoned cart recovery, Browse/purchase triggers, Press assets download management, Customer segments & profiles, Consent & privacy controls, Stock Visibility

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