How does Ultrabrand make sites AI-ready for this sector?

We structure content semantically for AEO, connect CRM and automations, and add an AI layer tuned to sector goals.

Can this system scale across markets or languages?

Yes. CMS structure and routing are multilingual, and CRM with automations are templatized per market for governance and consistency.

What is included beyond the website?

Strategy, UX, CMS, CRM, automations, analytics, and governance. We build an integrated marketing system, not a standalone site.

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Case studies

Hapidev

Case Study

Launching Switzerland’s first community-based tech job platform.

Online tech community and job platform website developed by Ultrabrand

Client:

Industry:

Region:

Hapidev

HR technology

Switzerland

Project Summary

Hapidev set out to become Switzerland’s first community-driven job platform for tech talent. Ultrabrand built the brand and name, then created a multi-layer ecosystem that blends community, content, and hiring: blog, forums, groups, multi-tier subscriptions, podcasts, courses and programs, events with ticketing, and a full job posting and applications pipeline connected to CRM and automations. The platform is multilingual and AI-assisted for ongoing marketing.

Challenge

Build a differentiated job platform that doesn’t rely solely on paid traffic: it needed a community spine (forums, groups, content), a scalable monetization model (subscriptions and events), and a robust hiring engine (jobs, applications, employer updates), all multilingual and automated from first visit to placement.

Ultrabrand Solution

Ultrabrand designed a hybrid model that includes community, media and marketplace, to compound engagement and lower acquisition costs.

We implemented multi-level memberships and payments, a jobs & applications pipeline with automated notifications, and growth surfaces across podcasts, courses, and events.

A multilingual content system, AI marketing assistant, and custom AI agent support ongoing activation, while CRM and automations unify user journeys for candidates and employers.

Integrated marketing system overview

Architecture: CMS-driven community (forums, groups) + jobs marketplace + media (blog, podcast)

Memberships & revenue: multi-tier subscriptions, paid events with ticketing and settlement

Hiring engine: job posting, applications management, candidate/employer dashboards, status notifications

Learning & content: courses/programs, blog, podcast, landing pages for individuals and companies

CRM & automation: segmented emails, lifecycle triggers, employer/candidate updates

AI layer: AI marketing assistant and custom AI agent for campaign ideation and activation

Internationalization: multilingual site structure and content governance

AEO/SEO: structured content, IndexNow, clean internal linking, glossary-ready terms

Strategic Insight

Job boards win by building belonging first. By turning Hapidev into a community-led ecosystem, the platform creates recurring touchpoints (subscriptions, courses, events) that raise retention and reduce paid acquisition dependency.

Tools used

AI Custom Agent, AI Marketing Assistant, Analytics, Automations, Blog, CMS, CRM, Dashboard, Email Marketing, Emailing, IndexNow, Lead Magnets, Member Area, Newsletter, Payments, SEO Tools, Subscriptions, Translations, Triggered Emails, Pricing Plans, Online Programs, Events, Podcast Hosting & Embeds

Integrations

Online Education, Online Events, Abandoned cart recovery, Automated Billing, Consent & privacy controls, Customer segments & profiles, Email marketing sequences, GDPR Compliance, Global CDN, Lead magnets, Multilingual, Payment Gateways, Secure Login, Tax / VAT Rules, AI Assistants, AI Agents, AI Chatbot

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