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Case Study

Branding a luxury hydrogen yacht brand with multilingual catalog and investor relations.

Luxury hydrogen yachts website and brand designed by Ultrabrand

Client:

Industry:

Region:

Ephyra

Marine technology & luxury yachts

International

Project Summary

Ephyra is a luxury hydrogen powerboat and yacht brand. Ultrabrand created the name and full brand identity, then built a multilingual website with an online catalog, press room, and investor room—connected to CRM and email marketing. The platform is SEO-optimized to support global awareness and stakeholder engagement.

Challenge

Launch a new luxury marine brand with cutting-edge hydrogen technology and align three audiences—buyers, media, and investors—within a premium multilingual experience that’s easy to navigate and simple to operate internally.

Ultrabrand Solution

Ultrabrand defined the brand architecture and visual identity, then implemented a multilingual site with a structured product catalog, press room (releases & assets), and investor room (updates & documents). CRM and email tools unify inquiries and stakeholder communications. The site uses clean semantic structure and metadata templates for SEO/AEO.

Integrated marketing system overview

Architecture: CMS-driven catalog and content, multilingual routing and governance


Content hubs: online catalog (specs & options), press room (releases, assets), investor room (briefings, documents)


CRM & marketing: centralized inquiries, segmented lists, email campaigns and updates


SEO: structured content, glossary-ready terms, IndexNow, internal linking and metadata templates


Operations: media assets management, investor document management, analytics & privacy controls

Strategic Insight

Luxury plus innovation needs clarity and credibility. By structuring Ephyra around distinct hubs—catalog for buyers, press for media, investor room for capital—we created a brand presence that communicates technology, status, and momentum in one system.

Tools used

Analytics, Automations, CMS, CRM, Dashboard, Email Marketing, IndexNow, Member Area, Newsletter, SEO Tools, Subscriptions, Translations

Integrations

Consent & privacy controls, Customer segments & profiles, GDPR Compliance, Global CDN, Multilingual, Press assets download management, Secure Login

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