Most companies still ask the wrong question. They ask: “What should we say about ourselves on our website?” When they should ask: “What should our website do to grow the business?” That one shift separates passive sites from powerful ones.

When IT departments move too slow, teams move without them. That’s not rebellion. That’s business. Shadow IT is what happens when marketing, sales, or operations teams adopt software and systems without waiting for IT approval. It’s how most companies actually get things done in the real world.

You don’t need another redesign. You need a system that converts. Most website rebuilds collapse under their own weight: over-scoped, mismanaged, and led by the wrong people. Before a single line of copy is written, the project is already broken.

In many companies, the biggest obstacle to launching a modern, effective website isn’t a lack of resources or vision: it’s internal IT. Most legacy IT teams are built to protect infrastructure, not enable growth. So when marketing initiates a new website, CRM, or automation system, IT becomes a wall.

The illusion of decline vs. the reality of opportunity: spend five minutes on LinkedIn, and you’ll see endless arguments about politics, social issues, and corporate debates. Everyone seems distracted. But while they fight on things they can hardly change, opportunities they have a grip on are passing by. The world isn’t closing in, it’s opening up. This is one of the greatest times in history to push for business growth. And here’s why.

The reality is that not everyone can design a good logo. Why? Because it requires genuine drawing skills—not just the ability to manipulate a graphic tablet and stylus. It necessitates a deep understanding of typography—not just the use of typefaces, but the actual design of a font. It also requires an extensive knowledge and culture of graphic design and spatial arrangement, to name just a few aspects. For a number of reasons, today we are experiencing an invasion of graphic

A question that we get often is: "What's the difference between a brand manager and a marketing manager?" The answer is, while both play crucial roles in the growth and success of a company, their responsibilities, goals, and techniques differ significantly. Failing to understand this distinction for a company can lead to inefficient resource allocation, inconsistent branding, poor strategic planning, decreased brand equity, reduced market competitiveness, employee role confu

AI agents promise autonomy but often fail in real-world tasks. Discover why simple, reliable automations like Zapier and Wix workflows still outperform agents.

For years, businesses have debated who should own the company website: IT or Marketing? The answer has remained a grey area... until now.