Introducing your next enterprise-grade website and integrated marketing system.

This article is not written for web developers or designers, or even industry professionals—although some of them might benefit from reading it too. It’s written for business people and anyone who has a website and feels frustrated because it doesn’t get the traffic it deserves. If you own or manage a website, this is probably one of the most important articles you’ll ever read.

I believe that in marketing and as managers, we're all concerned with this issue: how to get more leads, and especially how to capture and convert them en masse. For example, out of the number of people who visit our website, how many are we actually able to capture (that is, obtain their email address and engage in a followed-up, personalized and fruitful conversation with them)?

What we see is that many companies already have the tools, like a a website, a CRM, an email platform, maybe...

When your operations outgrow your tools, when spreadsheets, plug-ins, and third-party apps start slowing you down, it’s a sign your business has moved beyond what a standard website can handle. And when you realize that by its very nature, a standard site fails to capture almost all of its visitors and loses more than 80% of potential leads, it's time to ask the right questions and release the handbrake.

Again, this has little or nothing to do with the size of your company, but everything...

A smaller website exists to present information, as we used to do for decades, from the era of company brochures to the first and second generation of websites: who you are, what you do, and how to reach you. An enterprise website exists not to present, but to run information. And that's a fundamental difference.

An enterprise website — as opposed to what we'll call a small business website — captures, processes, and distributes data across your organization, automating operations and...