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Skills

Skills that drive website performance and transform digital strategy into measurable business growth.

Evidence‑based decisions

A/B testing & experiments

Run controlled tests to learn what actually works.

Seamless operations

API integrations

Connect CRMs, ERPs, and SaaS apps to share data in real time.

Inclusive usability

Accessibility (WCAG)

Inclusive design that meets WCAG guidelines.

Operational visibility

Analytics & event tracking

Measure interactions that predict pipeline and revenue.

Reliable insights

Analytics & funnel audit

Review measurement and funnels to fix blind spots.

Response speed and consistency

Automations

Connect systems and actions so work happens automatically.

Flexible capabilities

Backend functions

Secure serverless logic for workflows and features.

Easy editing

CMS setup

Configure collections, dynamic pages, and permissions.

Scalable structure

Content modeling

Define collections and relationships for scalable content.

More conversions

Conversion rate optimization (CRO)

Improve forms, flows, and messaging to lift conversion.

Consistency at scale

Design system

Tokens, components, and rules for consistent delivery.

Clarity and alignment

Discovery workshop

Align goals, audiences, and constraints in a focused kickoff.

Faster follow‑up

Email automation

Trigger timely messages that move leads forward.

Better data quality

Forms & conditional logic

Capture clean data and qualify leads dynamically.

Reliable performance

Front‑end development

Implement components, states, and interactions cleanly.

Simpler navigation

Information architecture

Map pages, states, and flows for a clear site structure.

Faster campaigns

Landing page production

Build focused pages for campaigns and offers—fast.

Better prioritization

Lead scoring & routing

Rank leads and route them to the right owner instantly.

Higher visibility

On‑page SEO

Optimize titles, headings, copy, and links for findability.

Faster loads

Performance optimization

Improve Core Web Vitals and perceived speed.

Higher engagement

Personalization

Adapt copy and offers to user context and behavior.

Stronger relevance

Positioning & messaging

Define who you serve, why it matters, and how you say it.

Stability and growth

Post‑launch monitoring & hardening

Watch real‑world behavior and fortify weak points.

Fewer issues

QA & usability testing

Test critical paths across devices and real scenarios.

Protect SEO equity

Redirect mapping & SEO migration

Preserve ranking and traffic during rebuilds.

Better mobile UX

Responsive design

Flawless experiences across devices and breakpoints.

Faster progress

Roadmap & prioritization

Sequence work for impact, cost, and risk.

Better ranking potential

SEO & content audit

Assess content structure, internal links, and technical SEO.

Risk reduction

Staging & UAT

Validate the build in a safe environment before release.

Uncover real requirements

Stakeholder interviews

Gather internal insights to uncover needs and blockers.

Better SERP features

Structured data SEO

Add schema to improve rich results and AI answers.

Clean, compliant data

Tracking & consent setup

Deploy analytics and privacy controls correctly at go‑live.

Self‑sufficiency

Training & handover

Teach editors and ops to run the system confidently.

Reduced friction

UX/UI design

Component‑driven UI with clear states and accessibility.

Higher conversion

Web design

Clean, conversion‑focused layouts that guide action.

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