Client:
Industry:
Region:
Exlterra
Environmental engineering
International
Project Summary
Exlterra develops breakthrough environmental technologies that restore soil, water, and atmosphere naturally. Ultrabrand rebuilt their entire digital ecosystem to simplify communication across audiences, streamline partner recruitment, and manage operations globally through an integrated, automation-driven platform.
Challenge
Exlterra’s main challenge was organizational clarity. With four proprietary technologies addressing multiple environmental issues and audiences—from engineers and public authorities to individual property owners—the company needed a way to present everything clearly while keeping navigation intuitive. At the same time, it had to recruit installers worldwide and manage the entire partner lifecycle digitally, from lead generation to signed agreements.
Ultrabrand Solution
Ultrabrand redesigned Exlterra’s online architecture around a powerful content matrix and dynamic navigation model. Each page functions as a focused conversion landing page for a specific application or user type, enabling rapid orientation and higher engagement. Behind the scenes, a dedicated installer portal manages membership, quotations, installation schemas, and a B2B store for supply ordering. The entire ecosystem runs on a fully integrated Wix-based infrastructure, combining CMS, CRM, dynamic forms, automation workflows, and analytics.
Integrated marketing system overview
Architecture: multi-layer CMS and dynamic collections built for scalability and clarity
UX/UI: application-specific landing pages with guided paths per audience
CRM & automation: ~100 automations for lead qualification, member management, and e-commerce operations
Partner platform: secure member area with automated billing, document generation, and B2B store
Marketing stack: blog, social integration, IndexNow, full analytics suite, AI-visibility dashboard
Infrastructure: cloud-based, global CDN, secure, stable, and maintenance-free
Strategic Insight
Ultrabrand helped Exlterra translate complex science into an accessible digital experience. By reframing the website as a modular conversion system instead of a corporate catalogue, the project aligned brand clarity with operational efficiency and created a foundation for global scalability.
Tools used
CMS, CRM, Automations, Online Store, Dynamic Forms, Blog, Analytics, IndexNow, AI Visibility, Member Area, Dashboard, Payments, Invoicing, Subscriptions, AI Marketing Assistant, AI Custom Agent, Emailing, Triggered Emails, Lead Magnets, Newsletter, SEO Tools
Integrations
Secure Login, Automated Billing, Shipping Management, Quotation Generator, Global CDN, GDPR Compliance, Tax / VAT Rules, Stock Visibility, Abandoned cart recovery, Currency conversion, Customer segments & profiles, Distributor onboarding flow, Payment Gateways, Price Quote Management, AI Assistants, AI Agents
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