How does Ultrabrand make sites AI-ready for this sector?

We structure content semantically for AEO, connect CRM and automations, and add an AI layer tuned to sector goals.

Can this system scale across markets or languages?

Yes. CMS structure and routing are multilingual, and CRM with automations are templatized per market for governance and consistency.

What is included beyond the website?

Strategy, UX, CMS, CRM, automations, analytics, and governance. We build an integrated marketing system, not a standalone site.

Zoom on a woman's shoulder executing a harmonious pilates movement

Case Study

A luxury garuda and pilates studio with subscriptions, scheduling, and an AI concierge.

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Work

Tamara Choynowski

Client:

Industry:

Region:

Tamara Choynowski

Fitness & wellness

Switzerland

Project Summary

Tamara Choynowski is a luxury pilates studio. Ultrabrand built a subscription-driven website with session scheduling, members area, classes and private bookings, automated email sequences, and integrated payments. A custom-trained AI chatbot acts as a concierge to guide visitors, answer questions, and drive bookings—supported by clean SEO/AEO structure.

Challenge

Create a premium, low-friction digital experience that sells memberships and private sessions while reducing admin load. The site needed clear plan presentation, real-time scheduling, member self-service, automated communications, and a brand-aligned experience across web, email, and chat.

Ultrabrand Solution

Ultrabrand implemented pricing plans with secure payments, a classes & private sessions schedule connected to a members area, and automated onboarding and retention emails. We added a custom-trained AI chatbot to handle FAQs, recommend plans, surface the right class, and push users directly to booking. The site is structured for SEO/AEO with fast navigation, semantic content, and internal linking.

Integrated marketing system overview

Architecture: CMS-supported pages with structured content and internal linking

Memberships & revenue: pricing plans, recurring payments, member self-service

Scheduling & bookings: classes calendar, private session requests, confirmations & reminders

CRM & automation: segmented email sequences for onboarding, renewals, no-shows, and win-backs

Content: blog for education and authority; maps & locations for local discovery

AI layer: custom-trained chatbot for guidance, FAQs, and booking handoff

AEO/SEO: IndexNow, glossary-ready terms, metadata templates, analytics

Strategic Insight

Service businesses scale when booking, payments, and retention are one flow. By pairing pricing plans with guided scheduling and automated follow-ups—then adding an AI concierge—the studio converts intent faster and keeps calendars full without manual effort.

Tools used

Online Bookings, AI Marketing Assistant, AI Visibility, Analytics, Automations, Blog, CMS, CRM, Dashboard, Dynamic Forms, Email Marketing, IndexNow, Invoicing, Member Area, Payments, SEO Tools, Subscriptions, Triggered Emails, Pricing Plans

Integrations

Abandoned cart recovery, Automated Billing, Consent & privacy controls, Customer segments & profiles, Email marketing sequences, GDPR Compliance, Global CDN, Payment Gateways, Secure Login, AI Assistants, AI Chatbot

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