How does Ultrabrand make sites AI-ready for this sector?

We structure content semantically for AEO, connect CRM and automations, and add an AI layer tuned to sector goals.

Can this system scale across markets or languages?

Yes. CMS structure and routing are multilingual, and CRM with automations are templatized per market for governance and consistency.

What is included beyond the website?

Strategy, UX, CMS, CRM, automations, analytics, and governance. We build an integrated marketing system, not a standalone site.

Case Study

Branding and a productized construction platform for environmental tech at scale.

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Work

DPZ Drilling

Client:

Industry:

Region:

DPZ Drilling

Construction & environmental services

Europe

Project Summary

DPZ Drilling installs advanced environmental technologies across Europe. Ultrabrand created the brand and helped shape the business model, then built a conversion-focused platform with a dynamic content matrix, booking services, quote and contract flows, retraction handling, credit request management, CRM-driven automations, and an AI layer (custom agent, marketing assistant, and chatbot) — all fully AEO/SEO optimized.

Challenge

Turn a complex, multi-country construction operation into a clear, scalable digital system that captures qualified leads, generates offers, manages contracts and retraction periods, and supports financing requests — while coordinating staff agendas and keeping prospects informed automatically.

Ultrabrand Solution

Ultrabrand designed a structured content system and guided booking journey that routes prospects by solution and location. We implemented automated flows for offer requests, retraction windows, contract signatures, and credit applications, unified in CRM with email sequences and status notifications. Staff and agenda management keep field operations synchronized. An AI layer (custom agent, marketing assistant, chatbot) accelerates marketing, supports sales, and answers client questions 24/7. The site is fully AEO-ready with semantic structure and clean internal linking.

Integrated marketing system overview

Architecture: dynamic CMS matrix by solution, use case, and region; AEO-ready semantic structure

Lead capture & booking: guided intake, service booking, routing, and availability logic

Sales ops: offer/quote creation and tracking, contract management, retraction handling, e-signature ready

Financing: credit request intake with required documents and status updates

CRM & automation: lifecycle emails, reminders, tasking, and broker/consultant assignment

Operations: staff & agenda management, territory routing, document generation

AI layer: AI custom agent, AI marketing assistant, and on-site AI chatbot

AEO/SEO: structured content, IndexNow, metadata templates, glossary-ready terms

Infrastructure: secure, global CDN, analytics, privacy & consent controls

Strategic Insight

We productized a service business. By binding booking, offers, contracts, retraction, and financing into one automated pipeline — then adding an AI layer — DPZ Drilling scales installations with clarity, faster cycle times, and lower admin overhead.

Tools used

AI Custom Agent, AI Marketing Assistant, AI Visibility, Analytics, Automations, Blog, CMS, CRM, Dashboard, Dynamic Forms, Email Marketing, IndexNow, Invoicing, Member Area, Payments, SEO Tools, Triggered Emails, Online Bookings

Integrations

Consent & privacy controls, Customer segments & profiles, Email marketing sequences, GDPR Compliance, Global CDN, Quotation Generator, Secure Login, Tax / VAT Rules, AI Assistants, AI Agents, AI Chatbot, Price Quote Management

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