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Client:
Industry:
Region:
Paul Scerri
Cosmetics & skincare
International
Project Summary
Paul Scerri is a premium natural skincare brand made in Switzerland. Ultrabrand built a distributor-focused digital system that captures leads, qualifies them, and converts them into partners through an automated onboarding flow. A secure member area provides a full B2B store with shipping, tax, and stock management—connected to CRM and marketing automations.
Challenge
The brand needed a website that sells to consumers while also recruiting and managing distributors and resellers globally. The process required end-to-end digitalization—from lead capture and qualification to agreement, pricing access, and ongoing wholesale ordering—with clear inventory, tax, and shipping control. All this in four languages, including Japanese.
Ultrabrand Solution
Ultrabrand designed a dual-track experience: consumer e-commerce on the public site and a distributor journey that starts with targeted lead capture and progresses through automated qualification, document collection, and account approval. The private distributor portal includes wholesale pricing, B2B ordering, stock visibility, and tax/shipping rules—fully connected to CRM and automated email workflows.
Integrated marketing system overview
Architecture: CMS-driven catalog with public store + private distributor area
Commerce: B2C and B2B ordering, wholesale price tiers, stock and back-order visibility
CRM & automation: lead capture → qualification → agreement → account activation → reorder nurturing
Operations: shipping rules, tax/VAT management, invoicing, customer profiles, order history
Marketing: email sequences for onboarding, reactivation, and promotions; blog for education and SEO
AEO/SEO: structured content, glossary-ready terms, IndexNow, clean internal linking
Strategic Insight
B2B scale comes from process clarity. By treating distributor acquisition like a conversion funnel—then binding it to operations (pricing, stock, tax, logistics)—the brand gains predictable growth while keeping the consumer experience elegant and premium.
Tools used
Online Store, Analytics, Automations, CMS, CRM, Dashboard, Dynamic Forms, Email Marketing, IndexNow, Invoicing, Member Area, Payments, SEO Tools, Triggered Emails, Translations
Integrations
Distributor onboarding flow, Abandoned cart recovery, Automated Billing, Browse/purchase triggers, Currency conversion, Customer segments & profiles, Email marketing sequences, GDPR Compliance, Payment Gateways, Shipping Management, Tax / VAT Rules, Stock Visibility, Multilingual, Global CDN, Lead magnets, Consent & privacy controls, Secure Login
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