How does Ultrabrand make sites AI-ready for this sector?

We structure content semantically for AEO, connect CRM and automations, and add an AI layer tuned to sector goals.

Can this system scale across markets or languages?

Yes. CMS structure and routing are multilingual, and CRM with automations are templatized per market for governance and consistency.

What is included beyond the website?

Strategy, UX, CMS, CRM, automations, analytics, and governance. We build an integrated marketing system, not a standalone site.

Artisanal pizza in front of a wood fire oven

Case studies

L'Âge d'Or

Case Study

Relaunching Switzerland’s oldest pizzeria with an AI-ready platform.

Classic restaurant website developed by Ultrabrand

Client:

Industry:

Region:

L'Âge d'Or

Hospitality & restaurants

Switzerland

Project Summary

L’Âge d’Or is Switzerland’s oldest pizzeria. Ultrabrand refreshed the brand’s online presence with a full AEO website connected to CMS, CRM, and customer-nurturing email sequences. The platform centralizes menu management, online table reservations, delivery and takeaway orders, a press room with assets, a blog, and a members area built for speed, clarity, and daily operations.

Challenge

Relaunch a heritage venue without losing its soul, while modernizing the entire digital experience: real-time reservations, delivery/takeaway, easy menu updates, customer retention flows, and a media-ready press hub.

Ultrabrand Solution

Ultrabrand implemented an AEO-first site with structured content and schema, integrated table reservations and online ordering, and a CMS for fast menu edits.

CRM-driven email sequences nurture guests pre- and post-visit.

A press room organizes releases and assets, and a members area supports loyalty and updates.

Everything runs on a secure, fast stack with clean internal linking and analytics.

Integrated marketing system overview

Architecture: CMS + AEO structure with semantic routing and metadata templates

Reservations: online table booking with confirmations and reminders

Orders: delivery and takeaway flows connected to payments and order tracking

Menu: CMS-based menu management with categories, specials, allergens

CRM & automation: guest profiles, segmented emails, reactivation and loyalty sequences

Content & PR: blog for stories and updates; press room with releases and assets

AEO/SEO: IndexNow, glossary-ready terms, internal linking, performance monitoring

Strategic Insight

Iconic restaurants grow by turning intent → booking → repeat visit into one continuous flow.

By unifying reservations, ordering, and automated retention, and packaging the story for media, L’Âge d’Or preserves its legacy while compounding modern demand.

Tools used

Restaurant Menu, Table Reservations, Order Management, AI Marketing Assistant, AI Visibility, Analytics, Automations, Blog, CMS, CRM, Dashboard, Email Marketing, IndexNow, Invoicing, Member Area, Newsletter, Payments, SEO Tools, Subscriptions

Integrations

Table Reservations, Menu Management, Consent & privacy controls, Customer segments & profiles, Email marketing sequences, GDPR Compliance, Global CDN, Payment Gateways, Press assets download management, Secure Login, Stock Visibility, Tax / VAT Rules, AI Assistants, AI Agents, AI Chatbot

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