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OpenAI's new function: help ChatGPT search and discover your products

Updated: 2 days ago

Users are now searching for products inside ChatGPT. If your business, your products and your services aren't visible there, you’re probably already a step behind. And it will be more and more difficult to catch up.



OpenAI Icon in 3D | Ultrabrand
ChatGPT can now find, access and surface information about your products

How the new search and discovery feature will help ChatGPT find your products:


OpenAI has rolled out a new Search + Product Discovery feature. It is up to you to submit your products or services to the platform. Once referenced, ChatGPT will use a web crawler called OAI-SearchBot to find, access, and surface information in ChatGPT search.


Users can describe what they’re looking for and this will help ChatGPT search and discover—and suggest—their products, services, and businesses. The AI doesn’t just link to search results: it responds like a guide and what it shows depends on how discoverable your offer is.



Why it matters for your business:


  • AI discovery is the new SEO (it's called AEO for Answer Engine Optimization)

  • The tools people use to find products are changing fast

  • If your content, structure, and metadata aren’t AI-readable, you won’t show up


This affects websites, e-commerce stores, service businesses, and more. In short, anyone who wants to be found online.



What we’re doing about it:


Ultrabrand's platform already includes AI-readable layers and structured content. But now we’re taking it further, helping clients align their content for AI-native discovery, not only traditional search engines.


→ Not sure how to do it or if your business is ChatGPT-discoverable? Book a quick call.

→ Want to do it yourself and help ChatGPT discover your products? Click here.

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