Users are now searching for products inside ChatGPT. If your business isn’t visible there, you’re already a step behind. ChatGPT has rolled out a new Search + Product Discovery feature. Users can describe what they’re looking for and ChatGPT suggests real products, services, and businesses. The AI doesn’t just link to search results: it responds like a guide and what it shows depends on how discoverable your offer is.

Since late May, thousands of sites are seeing a quiet, sometimes brutal, collapse in indexed pages. Just… gone. The good news is: it’s not a penalty or an error. That's just Google’s June 2025 update. The bad news is: if you had dozens of landing pages by vertical, use case, or keyword cluster, chances are they’ve disappeared. Without a real warning. If you’ve lost pages, don’t try to rebuild them. That structure no longer works, and will only hurt you long-term. Here’s what

AI is everywhere, or so it seems. Every SaaS platform has launched a copilot. Every pitch deck includes a slide about machine learning. And yet, most companies that deploy AI aren’t seeing meaningful returns. According to McKinsey, while nearly 80% of businesses have implemented some form of generative AI, a similar number report almost no measurable impact on earnings. This is called the "GenAI paradox": massive adoption, minimal effect. Conclusion? AI isn’t the problem. The

Most companies still ask the wrong question. They ask: “What should we say about ourselves on our website?” When they should ask: “What should our website do to grow the business?” That one shift separates passive sites from powerful ones.

When IT departments move too slow, teams move without them. That’s not rebellion. That’s business. Shadow IT is what happens when marketing, sales, or operations teams adopt software and systems without waiting for IT approval. It’s how most companies actually get things done in the real world.

You don’t need another redesign. You need a system that converts. Most website rebuilds collapse under their own weight: over-scoped, mismanaged, and led by the wrong people. Before a single line of copy is written, the project is already broken.