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How to get your website project past IT roadblocks

Updated: 12 hours ago

In many companies, the biggest obstacle to launching a modern, effective website isn’t a lack of resources or vision: it’s internal IT.



Road sign warning or expected delays | Ultrabrand
Companies too often treat websites like IT infrastructure

Why IT blocks website projects

Most legacy IT teams are built to protect infrastructure, not enable growth. So when marketing initiates a new website, CRM, or automation system, IT becomes a wall:


  • “Security concerns” over cloud platforms

  • Requests to rebuild everything internally

  • Delays disguised as process


That’s how a website that should go live in 4 weeks gets stuck in a 6-month loop of reviews and red tape.



Signs IT is blocking your website project

  • IT wants to “migrate” your working system to internal servers

  • They question every no-code tool

  • Approvals take weeks for simple changes


This isn’t oversight. It’s slow sabotage.



IT blocking website project? Here’s how to move forward

  1. Reframe it as a revenue project, not an IT project IT protects infrastructure. Marketing builds growth systems. Make the business case—not the technical one.


  2. Bring in executive backing early Get C-level support on record. The conversation changes when IT is blocking results, not just a tool.


  3. Pick platforms with built-in compliance Use SaaS tools with GDPR, SOC 2, or ISO credentials. Preempt the usual objections.


  4. Define roles clearly IT secures. Marketing builds. One doesn’t override the other.



Chart: IT-led vs Marketing-led project outcomes

Project Phase

IT-Led (Legacy)

Marketing-Led (Modern Stack)

Time to Launch

4–6 months

3–4 weeks

Flexibility

Low

High

Ownership

IT

Business unit

Focus

Compliance

Conversion


Bypass IT without breaking things

Shadow IT isn’t a security risk, it’s a sign that teams want to move. Platforms like Wix, Notion, Airtable, and Zapier empower teams to ship faster, test more, and grow without asking for permission. If your internal IT can’t deliver that agility, bypassing them is more often than not a necessity and not an act of rebellion.



Protect your momentum without starting a war

  • Use a Website Scope Checklist (like this one) to define non-negotiables

  • Build the first version. Then let IT audit, not veto

  • Position the project as strategic infrastructure, not just a site



Stop asking for permission. Start delivering outcomes.

High-performance teams don’t get bogged down. They build, test, refine. Then scale. Let IT focus on security. Let marketing focus on traction.


Download the Website Scope Checklist for Executives and take back control of your website project before it gets buried.



Manelik Sfez of Ultrabrand
Manelik Sfez

About the author

Manelik Sfez, founder of the Swiss brand consultancy Ultrabrand, brings 25 years of international business, marketing, and brand strategy experience to the table. He has worked with some of the world’s most iconic brands throughout his career. From luxury goods to global retail, financial services and technological and industry giants, he has guided companies through brand-led transformations that have enabled significant business growth.

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