AI is everywhere, or so it seems. Every SaaS platform has launched a copilot. Every pitch deck includes a slide about machine learning. And yet, most companies that deploy AI aren’t seeing meaningful returns. According to McKinsey, while nearly 80% of businesses have implemented some form of generative AI, a similar number report almost no measurable impact on earnings. This is called the "GenAI paradox": massive adoption, minimal effect. Conclusion? AI isn’t the problem. The

When IT departments move too slow, teams move without them. That’s not rebellion. That’s business. Shadow IT is what happens when marketing, sales, or operations teams adopt software and systems without waiting for IT approval. It’s how most companies actually get things done in the real world.

In many companies, the biggest obstacle to launching a modern, effective website isn’t a lack of resources or vision: it’s internal IT. Most legacy IT teams are built to protect infrastructure, not enable growth. So when marketing initiates a new website, CRM, or automation system, IT becomes a wall.