Segmentation

Group contacts by behavior, source, fit, or lifecycle stage.

Segmentation ensures each message reaches the right audience. Use behavior, signup source, geography, industry, or custom fields to target precisely.

Segments sync with CRM and analytics, so you can trigger automations, tailor offers, and measure results for each cohort without manual work.

Related tools

Visual builders to automate emails, alerts, and tasks.

Design, send, and automate emails directly from your site.

Adapt content to each user’s context, behavior, and intent.

Adapt copy and offers to user context and behavior.

Gather internal insights to uncover needs and blockers.

Turn your digital marketing into a measurable, integrated performance system that proves the return on investment and business outcomes.

Q: Can we segment by engagement?

A: Yes, by opens, clicks, recency.

Q: Location‑based messaging?

A: Supported via GEO and profile data.

Q: Dynamic lists?

A: Yes, segments update automatically.