Personalization

Adapt content to each user’s context, behavior, and intent.

Personalization swaps copy, offers, and timing based on who the user is and what they’ve done.

Use profile fields, past behavior, and lifecycle stage to tailor content automatically.

Done right, personalization increases engagement without feeling intrusive, because it stays relevant and respectful.

Related tools

Built‑in AI assistant for planning, writing, and optimization.

Visual builders to automate emails, alerts, and tasks.

Design, send, and automate emails directly from your site.

Group contacts by behavior, source, fit, or lifecycle stage.

Inclusive design that meets WCAG guidelines.

Trigger timely messages that move leads forward.

Adapt copy and offers to user context and behavior.

Define who you serve, why it matters, and how you say it.

Turn your digital marketing into a measurable, integrated performance system that proves the return on investment and business outcomes.

Q: Do we need lots of data?

A: Start small, use behavior and lifecycle.

Q: Can we personalize by industry?

A: Yes, via profile fields and tags.

Q: Privacy?

A: Consent controls and clear preferences.