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Smart retargeting segments visitors by actions and recency to serve timely, relevant ads that revive abandoned interest. It’s privacy‑aware, consent‑driven, and tuned to avoid fatigue. Expect higher ROAS by focusing on users who already showed intent.
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Frequently asked questions
Q: Can we exclude customers?
A: Yes, use purchase or signup events.
Q: GDPR compliance?
A: Consent and controls are built‑in.
Q: Which networks?
A: Meta and Google natively.
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