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Lead scoring assigns points for behaviors and attributes like visits, downloads, industry, company size, so that your team can focus on the most promising opportunities.
Scores update automatically and can trigger routing, alerts, and sequences for faster follow‑up.
Frequently asked questions
Q: Can we change rules?
A: Yes, weights are fully customizable.
Q: Does it sync to deals?
A: Yes, scores appear in pipelines.
Q: Can we cap scores?
A: Yes, decay and ceilings are supported.
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