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Event tracking

Measure actions that matter: clicks, submissions, downloads, plays.

Analytics and graphs with performance line on top

Event tracking turns interactions into measurable signals. 


We log meaningful actions such as button clicks, file downloads, video plays, and form submissions, then connect them to sessions and campaigns. 


This clarifies which journeys succeed, what stalls, and where to streamline steps for higher conversion rates.

Related tools

A/B testing

Experiment with variants to improve conversion with evidence.

Google & Meta integration

Plug into Google and Meta for consolidated tracking and insights.

Heatmaps

See where users click, scroll, and hesitate on each page.

Website analytics

Track visitors, sources, journeys, and conversions in real time.

Related Skills

Analytics & event tracking

Measure interactions that predict pipeline and revenue.

Analytics & funnel audit

Review measurement and funnels to fix blind spots.

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Related ULTRABRAND SERVICES

Ultrabrand Build

Rebuild your website into a beautiful, scalable integrated marketing system that enables growth and operates for you.

Ultrabrand Grow

Turn your digital marketing into a measurable, integrated performance system that proves the return on investment and business outcomes.

Frequently asked questions

Q: Can we add custom events? 

A: Yes, through labels, IDs, or triggers. 


Q: Will it slow pages? 

A: No, the tracking is lightweight and async. 


Q: Can sales see events? 

A: Yes, events sync to CRM timelines.

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