How to Buy a Website: The Executive Guide

What to ask, what to verify, and how to brief an agency.

We've met many executives who are not that much into technicalities and don’t know what they’re really buying when they commission a website. The result is often expensive sites that look good but deliver nothing.

This executive guide with a checklist will help you avoid this trap. It gives the exact questions to ask, the requirements to verify, and a fill-in template to brief an agency properly.

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