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Digital Transformation
Perspectives on digital transformation, automation, and AI integration. How companies evolve, adapt, and thrive in a world where digital drives every aspect of business.


The 5% club: why some companies succeed with AI in business when 95% fail
Most AI projects fail. The MIT report says 95% collapse before showing results. But a small 5% succeed and they follow the same disciplined playbook: strategy-first adoption, integration into workflows, clean data, people training, measurable outcomes, and human oversight. Here’s how your business can join the 5% club.
1 day ago5 min read


AI isn’t failing. Businesses are failing to incorporate AI into operations.
When MIT publishes a study saying only 5% of companies succeed with AI, the headlines scream: “AI is failing.” That’s not the truth. AI isn’t failing. Businesses are. The problem isn’t the technology. It’s how companies try, and fail, to incorporate AI into operations.
In its 2025 report The GenAI Divide: State of AI in Business, MIT found that 95% of companies adopting AI fail to see measurable impact on revenue.
That’s a staggering gap.
Aug 223 min read


How to automate your business without turning it into a Frankenstein
Too many confuse automation with software. But automation isn’t the tool, it’s the logic behind it. The real value of automation isn’t in having five apps that sync with your calendar. It’s in making your business work the way it says it does. That’s the difference between a website that just says who you are and one that actually does what you do.
That’s the core of digital transformation. A digitalized business isn’t one that uses tech. It’s one that can also deliver its v
Aug 194 min read


How to use AI in your business the smart way, not the hype way
AI is everywhere, or so it seems. Every SaaS platform has launched a copilot. Every pitch deck includes a slide about machine learning. And yet, most companies that deploy AI aren’t seeing meaningful returns. According to McKinsey, while nearly 80% of businesses have implemented some form of generative AI, a similar number report almost no measurable impact on earnings. This is called the "GenAI paradox": massive adoption, minimal effect. Conclusion? AI isn’t the problem. The
Jun 245 min read


Marketing digitalization and business growth: why now is the best time in history
Spend five minutes on LinkedIn, and you’ll see endless arguments about politics, social issues, and corporate debates. Everyone seems...
Feb 184 min read
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