Marketing digitalization and business growth: why now is the best time in history
- Manelik Sfez
- Jun 4
- 3 min read
Updated: 3 days ago
The illusion of decline vs. the reality of opportunity
Spend five minutes on LinkedIn, and you’ll see endless arguments about politics, social issues, and corporate debates. Everyone seems distracted. But while they fight on things they can hardly change, opportunities they have a grip on are passing by. The world isn’t closing in, it’s opening up. This is one of the greatest times in history to push for business growth. And here’s why.
The marketplace has never been bigger
Twenty years ago, businesses were limited by geography. Today, with the internet, your market is the entire world. Social media, SEO, email marketing, and e-commerce platforms put every potential customer within reach. The tools to access and engage with customers are more effective and more affordable than ever. Any business, from a one-person operation to a multinational company, can reach global audiences instantly.
Streamlining operations with automation
Marketing automation speeds up processes and eliminates repetitive tasks. Businesses can run personalized email sequences, nurture leads without manual effort, automate marketing actions with tools like HubSpot, and use chatbots to respond to inquiries 24/7. Automation doesn’t replace strategy: it amplifies it by freeing up time for creativity and growth.
Examples of automated marketing processes:
Email campaigns that adjust based on user behavior
AI-powered chatbots that handle customer interactions
CRM systems that track and manage leads efficiently
AI: The most powerful business tool today
AI isn’t a threat, it’s a powerful, highly scalable assistant and a competitive advantage. Businesses that integrate AI-driven content creation, predictive analytics, and personalized marketing outperform those that don’t.
Examples of AI-driven marketing advantages:
Content generation at scale
Predictive analytics for customer behavior
Personalized advertising for higher engagement
Companies resisting AI will be outpaced by those using it to optimize processes and make better decisions.
Marketing digitalization and business growth have never been cheaper
Traditional marketing required huge budgets; TV ads, print, and billboards were out of reach for smaller businesses. Now, businesses of any size can build a powerful marketing strategy for a fraction of the cost.
Affordable digital marketing tools include:
SEO and content marketing for organic growth
Social media advertising with precise targeting
Email marketing with automated nurturing sequences
The barrier to entry for marketing digitalization and business growth has never been lower. The only thing holding businesses back is inaction.
Midsize companies: stop excluding yourselves from digital growth
Midsize businesses often think digital marketing doesn’t apply to them. That’s a mistake. Decision-makers are online, researching solutions, reading blogs, and engaging on LinkedIn. If your company isn’t visible digitally, you’re missing opportunities.
Successful midsize digital strategies include:
Social media lead magnets
SEO-driven lead generation
Personalized email outreach
It’s not just for large corporations or tech companies: midsize companies that invest in digital marketing outperform those that rely on outdated tactics.
Breaking through bureaucracy and complacency
Many businesses struggle to move forward because they are stuck in bureaucratic processes where procedure matters more than results. Too many teams focus on compliance and formalities instead of making decisions and driving progress, which leads to stalled projects, including critical digital transformation initiatives, frustrating business owners and CEOs.
Complacency is another barrier: many companies resist change, preferring to maintain the status quo rather than innovate. This mindset kills growth and suppresses entrepreneurial energy.
Marketing digitalization and automation provide a way to bypass these roadblocks.
The implementation of smart digital tools helps you sidestep slow-moving teams and outdated processes, accelerating growth without waiting for endless approvals and discussions. Entrepreneurs and decision-makers who take action now will pull ahead of those who remain stuck in stagnation.
This is the time to act
While many waste time arguing and feeling powerless, the smartest businesses are taking action. They’re using automation, AI, and digital tools to expand faster than ever.
Your business has never had more potential for growth. This is the naked truth. But the question is: are you going to seize it?
There is no traffic jam on the extra mile. If you want a clear strategy for leveraging these opportunities, tell us about your goals and let’s talk.
About the author
Manelik Sfez, founder of the Swiss brand consultancy Ultrabrand, brings 25 years of international business, marketing, and brand strategy experience to the table. He has worked with some of the world’s most iconic brands throughout his career. From luxury goods to global retail, financial services and technological and industry giants, he has guided companies through brand-led transformations that have enabled significant business growth.
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