Ask ten people what content strategy means, and you’ll get ten variations. Most think it has something to do with blog calendars, social media posts, or SEO plans. Wrong. While all of those can be part of a content strategy, they’re not the core. Content strategy is not about what you publish. It’s about how you organize your communication to serve a clear business goal across time, touch points, and teams. In other words, content strategy is not a campaign or a checkli