AI search no longer ranks, it trusts. What's coming is completely different from the old Google ranking model. Models like ChatGPT and Perplexity decide which brands deserve attention based on structure, coherence, and reputation. Learn the five dimensions of AI brand trust and how to make your business discoverable in this new trust economy.

Not long ago, I saw a guy who sells an online SEO course release a video saying that AEO (for Answer Engine Optimization) is a myth. That you don’t need it. That it’s just regular SEO with a fancy name. And to prove it, he quoted a Google rep… and pulled up websites like the New York Times. That immediately made the argument feel off track. Because the problem isn’t that AEO is hype. The truth is that SEO is only viable if you’re already a media machine. Let’s have a look in

AI is rewriting visibility. Rankings still exist, but decisions now happen inside ChatGPT, Copilot, Perplexity, and Google AI Overviews. There, visibility means being named and cited. To measure it, run a 10-minute audit: test real queries, record mentions and citations, and track deltas monthly. Fix crawl access, add structured data, and publish answer-first content. Read our latest article for tips, tools and guidance.

Strange as it sounds, a fastest-growing search in 2025 is “help ChatGPT discover your products.” It shows how business owners are thinking in plain words: if customers now ask AI first, how do I make sure my company shows up? The answer isn’t as simple as pressing a “submit” button. OpenAI recently introduced a function that lets businesses feed structured product data into ChatGPT. That’s progress, but it doesn’t guarantee your business will be mentioned, trusted, or recomm

SEO promised traffic, ads promised clicks, funnels promised conversions, and then… everything got quiet. If you’ve been investing in digital marketing and still can’t tell what’s actually working, you’re not alone. That’s because most digital systems were built for an internet that’s disappearing. Today, visibility comes from a different source: AI tools. And the way to get seen, trusted, and converted inside those tools is through Answer Engine Optimization (AEO). This is

We've all encountered the phrase, and as an agency, we've sincerely conveyed this to our clients: "SEO takes time." But this posed a significant problem: time killed SEO. It took too long to show results, too long to sustain, and too long to validate. And while marketers were busy adjusting meta tags and creating backlinks for blog posts, AI came in and literally changed the game. Nowadays, visibility isn't achieved by rankings; it's done by being the solution. That's not wha

Most websites are still built for the internet of five years ago. They try to look modern. Rank on Google. Convert visitors with popups, buttons, and funnels. But the internet they were built for doesn’t exist anymore. Today, when people search, they don’t scroll. They ask. And when they ask, machines decide what to show. If your site isn’t built to be understood by those machines, you don’t exist. Not in the new internet.

SEO used to be about keywords, backlinks, and page speed. Plug the right terms into the right places and Google rewarded you with clicks. That era is over. Today, search is powered by artificial intelligence. Google no longer works like a directory. It works more like an answer engine. And with tools like ChatGPT, Perplexity, and AI-powered browser extensions becoming the default way people find information, SEO changed entirely and it fast becoming AEO.

Since late May, thousands of sites are seeing a quiet, sometimes brutal, collapse in indexed pages. Just… gone. The good news is: it’s not a penalty or an error. That's just Google’s June 2025 update. The bad news is: if you had dozens of landing pages by vertical, use case, or keyword cluster, chances are they’ve disappeared. Without a real warning. If you’ve lost pages, don’t try to rebuild them. That structure no longer works, and will only hurt you long-term. Here’s what

As a seasoned brand strategist and designer with over two decades of experience, I'm no stranger to the ever-changing world of content creation. And with the rise of AI language models, it has become more important than ever to develop a unique and specific Brand Persona before trying to generate content. Let me make this crystal clear: if you don't establish an AI Brand Persona first, you run the risk of producing generic, uninteresting content that fails to engage your audi