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4 min read

Brand Activation Using AI: A Quick Guide

AI is like a super-smart helper that analyzes huge amounts of data to learn about people. This post walks you through how AI is changing...

3 min read

Brand Management vs. Marketing: Who Does What and Who Earns More?

Companies rely on both brand management and marketing to grow a strong, recognizable brand. While these roles may seem similar, each has...

3 min read

What a Brand Manager Does: Sustaining and Growing a Brand’s Value

Brand managers bring a brand’s identity to life and keep it alive across every channel. Let’s explore what they do and how their role...

2 min read

5 Elite Brand Identity Strategies Every Marketer Should Know (Or Why Branding Matters in Marketing)

Creating a solid brand identity is of course the basis of shaping a brand’s future. And if many marketers grasp the basics, the truth is...

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