Try it risk free for 14 days and gain valuable insights to transform your business, or get your money back.
Master brand identity to control your market, drive innovation, and make strategic decisions with confidence.
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The complete system that gives CEOs and CMOs the tools to build an unstoppable brand identity and leverage it for business growth.
14-day free trial. Cancel anytime.
The essential branding course for business leaders.
Brand Master is not just a branding course: it’s a strategic playbook designed for CEOs, CMOs, and business leaders who need to take full control of their brand identity and use it as a powerful driver of growth and innovation.
Stop relying blindly on agencies: gain the expertise to guide your branding with confidence.
Build a brand-led business strategy that fuels innovation, profitability, and market leadership.
Learn a proven methodology that has successfully repositioned brands across industries.
Find an uncontested market space where your business can dominate without direct competition.
Without mastering these principles, your business risks stagnation, unclear messaging, and high marketing costs.
This is what you will achieve.
1.
Gain full strategic control over your brand.
Learn how to define and position your brand with precision so you never have to rely on external agencies to shape your brand’s future.
3.
Develop a strategic vision for long-term growth.
Learn how to build a brand that fosters innovation and drives business expansion, not just a marketing asset.
5.
Gain a competitive edge in any industry.
Whether you’re in luxury, finance, tech, or consumer goods, this methodology has been proven to drive success across industries.
2.
Create a competition-free market space.
Use the Open Positioning Method to escape crowded markets and build a brand that commands attention and customer loyalty.
4.
Align branding with business strategy.
Define your brand in a way that fuels product innovation, market expansion, and sustainable growth.
6.
See measurable results within months.
Companies applying this framework often experience market differentiation and revenue growth within six months to a year.
Strategic branding, not just design.
Many executives believe branding is just about logos, colors, and design, but those are only the final touch. The real power of branding lies in strategy, positioning, and verbal identity.
This course goes far beyond visuals, teaching you how to:
Uncover your company's core identity by analyzing its entrepreneurial spark and history.
Define brand values and attributes that drive product and service design, and decision-making at every level.
Develop a unique positioning strategy that differentiates your brand beyond product-based positioning.
Build a strong brand voice to ensure consistency across all communications and touchpoints.
Create a powerful brand vision that aligns with your business growth and innovation strategies.
Structure brand architecture strategically, so your business expands through its unique culture and positioning rather than fighting for space in crowded markets.
You’ll position your company on an idea that creates a lasting culture, rather than on a product that faces direct competition.
This is the secret behind the world’s most powerful brands, and now you’ll have the step-by-step process to implement it.
Take control of your brand strategy.
With this system, you’ll no longer be mislead by agencies or miss the mark to define your brand strategy. You’ll have the skills, tools, and strategic clarity to drive your brand forward and control the execution of your strategy.
14-day free trial. Cancel anytime. You will get the option to buy the PRO Toolkit with AI prompts at the end of the free trial.
What’s inside: The full branding system at your fingertips.
1.
A complete 53-module branding framework
An end-to-end system covering every essential branding skill to help you direct and manage your brand with confidence.
3.
AI-powered tools to accelerate execution*
Use sophisticated AI branding prompts to execute strategies instantly, cutting execution time from weeks to hours.
5.
Exclusive executive branding community
Build a network of business leaders and brand strategists to exchange insights, get feedback, and refine your approach.
2.
Proven branding models & decision-making templates
Access tested frameworks that remove guesswork and streamline strategic branding decisions.
4.
Lifetime access + future updates
Stay ahead of industry shifts with ongoing course updates, strategy refinements, and expert insights.
6.
Signed certificate of completion
Validate your expertise and showcase your strategic branding skills to investors, clients, or stakeholders.
* Optional with Pro Package.
Take full control of your brand’s future.
With this system, you’ll no longer depend on external agencies to define your brand’s direction. Instead, you’ll have the skills, tools, and strategic clarity to drive your brand forward, on your own terms.
14-day free trial. Cancel anytime. You will get the option to buy the PRO Toolkit with AI prompts at the end of the free trial.
Frequently asked questions
What level will I reach after completing this course?
You will master strategic branding and identity creation from A to Z, and understand how to create a 360 brand experience. This means you’ll be capable of leading high-level branding initiatives, working alongside C-suite executives, and driving corporate transformation projects.
You’ll develop the expertise to guide the creation, positioning, and execution of a powerful brand identity across any industry. By the end of the course, you’ll have the skills to ensure that your brand strategy drives innovation, opens new markets, and supports long-term business growth.
What is the duration of the Brand Master course?
The course is flexible and self-paced. If you include design tasks, most participants complete it in about a month. However, the strategic, business-transforming insights can be mastered in about a week.
Do I need prior experience in order to attend this course?
No prior experience is necessary. This course is designed for both beginners and professionals. Whether you're new to branding or have been working in business for years, you'll gain valuable insights and skills to take your brand to the next level.
What kind of support will I receive during the course?
You’ll have access to a private, interactive forum where you can ask questions, share insights, and receive feedback from other participants and the instructor. You’ll also have lifetime access to this community, allowing you to stay connected and receive ongoing support even after completing the course.
Are there any live sessions, or is the course entirely pre-recorded?
The course is entirely written to provide maximum clarity and flexibility for busy professionals, and so that you do not have to take notes or endlessly search a particular section in a long video. You can complete the course at your own pace, and the private forum allows for interaction and guidance when needed.
Will I receive a certificate after completing the course?
Yes, you will receive a signed certificate of completion that details the skills you have mastered. This certificate is valuable for showcasing your branding expertise to employers, clients, or business partners.
Can I access the course materials after completing the course?
Yes, you will have lifetime access to all course materials, including any future updates. This allows you to revisit the lessons and resources anytime you need them.
What makes this course unique compared to other branding courses?
This course goes beyond superficial branding. It is based on a proprietary method that focuses on brand strategy and identity, enabling you to create brands that stand out, drive innovation, and open new markets. The methodology has been tested and refined over 25 years, helping businesses from startups to multinational corporations achieve transformational growth.
You won’t just learn how to design a brand—you’ll master the strategy behind creating a brand that can powerfully impact your entire business. If you want to know more about how BRAND MASTER compares to other standard online branding courses, please refer to the comparison table below.
Is this course applicable to my industry?
Absolutely. The principles taught in this course have been successfully applied in industries ranging from luxury and technology to financial services, F&B, and media. Whether you’re in a small startup or a large corporation, active in B2C or B2B, the branding strategies are adaptable to any sector.
How long will it take to see real results from applying the branding methodology?
While you’ll gain eye-opening insights in the first few modules, the full transformation typically takes about a year. Many companies start seeing measurable results within 6 to 12 months as they implement the strategy. This method has helped businesses radically differentiate themselves and open new markets, with some companies achieving exponential growth.
Does this course cover visual branding as well?
Yes, the course includes very detailed sections on creating a cohesive visual identity, covering everything from logo design to color palettes, fonts, imagery and much more, including the main communications templates.
However, they all derive from deeper, strategic elements of branding—strategy platform, positioning, brand voice, values, attributes and architecture—that drive long-term success, and then how they translate into words and visuals.
Is there a money-back guarantee?
The value of this course is undeniable but we will still refund your money if you have started the course and, after 14 days, you think that you have not gained any valuable insights.
The course is based on a prestigious branding methodology that has been taught at top MBA programs and applied by high-performing companies around the world. The price you pay for this course is a fraction of what it would cost in an academic setting or a high-level consultancy.
Can this course help me reposition an existing brand, or is it only for new brands?
Yes, this course is especially perfect for repositioning and rebranding an existing brand. The methodology is specifically designed to help you radically differentiate your brand, new or even if you’re already established. Many businesses have used this approach to reinvent themselves, rebrand and unlock new growth.
Does the course provide templates or tools to help with branding?
Yes, the course includes downloadable templates, models, and decision matrices to make complex branding tasks easy, step by step. These tools will help you execute tasks like brand architecture, messaging, and visual identity quickly and effectively.
What kind of business outcomes can I expect after completing the course and applying it?
By applying the methodology taught in this course, businesses have achieved significant growth, increased profitability, and opened new markets. You can expect to see your brand become a key driver of innovation, differentiation, and business transformation. One company using this exact method grew from $240M to $1.2B in six years.
How Brand Master compares to other online branding courses
Course | Knowledge Level | Business Focus | Tools & Resources | Student Level After Completion | Pricing | TOTAL |
|---|---|---|---|---|---|---|
Brand Master | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★★ | ★★★★☆ | ★★★★★ |
The Staples of Branding: From Purpose to Product | ★★★☆☆ | ★★★☆☆ | ★★☆☆☆ | ★★☆☆☆ | ★★★☆☆ | ★★★☆☆ |
Branding: The Creative Journey | ★★☆☆☆ | ★★☆☆☆ | ★★☆☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ |
Brand Management: Aligning Business, Brand and Behavior | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★☆☆ | ★★★★☆ |
Branding Foundations | ★★☆☆☆ | ★★☆☆☆ | ★★★☆☆ | ★★☆☆☆ | ★★★★☆ | ★★★☆☆ |
Branding 101: The Complete Toolkit | ★★☆☆☆ | ★★☆☆☆ | ★★★☆☆ | ★★☆☆☆ | ★★☆☆☆ | ★★☆☆☆ |
Your instructor: Award-winning brand strategist
Manelik Sfez, founder of the branding consultancy Ultrabrand, brings 25 years of international business, marketing, and brand strategy experience to this course. Manelik has worked with some of the world’s most iconic brands throughout his career. From luxury goods to global retail, financial services and technological giants, he has guided companies through brand-led transformations that have redefined industries. As a C-suite executive, a strategic branding consultant and a skilled brand designer, Manelik’s work has been recognized with prestigious awards, including a 2023 Entrepreneurship Award by one of Europe's top business schools in recognition for his contribution to support local entrepreneurship. Manelik’s brand-led transformation methodology has been tested and proven over two decades, helping businesses in all sectors, from startups to billion-dollar companies drive growth, stand out from the competition, innovate and open new markets.
Hear from your peers.
Samantha
E-commerce Entrepreneur (USA)
Omar
CEO of a Luxury Goods Company (UAE)
Jean-Luc
Marketing Consultant (France)
David
Restaurant Chain Owner (Australia)
Maria
Tech Startup Founder (Brazil)
Chun
Environmental Tech Startup Founder (China)
What you'll get: The professional toolbox from A to Z.
1.
A complete 53-module branding framework
An end-to-end system covering every essential branding skill to help you direct and manage your brand with confidence.
3.
AI-powered tools to accelerate execution*
Use sophisticated AI branding prompts to execute strategies instantly, cutting execution time from weeks to hours.
5.
Exclusive executive branding community
Build a network of business leaders and brand strategists to exchange insights, get feedback, and refine your approach.
2.
Proven branding models & decision-making templates
Access tested frameworks that remove guesswork and streamline strategic branding decisions.
4.
Lifetime access + future updates
Stay ahead of industry shifts with ongoing course updates, strategy refinements, and expert insights.
6.
Signed certificate of completion
Validate your expertise and showcase your strategic branding skills to investors, clients, or stakeholders.
* Optional with Pro Package.
Take full control of your brand’s future.
With this system, you’ll no longer depend on external agencies to define your brand’s direction. Instead, you’ll have the skills, tools, and strategic clarity to drive your brand forward, on your own terms.
14-day free trial. Cancel anytime. You will get the option to buy the PRO Toolkit with AI prompts at the end of the free trial.