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Swiss Education Excellence | Online Branding Course Brand Like a Boss Academy | Ultrabrand







Become a top-tier certified brand manager. At your own pace.

Online Brand Management Course | Brand Master | Ultrabrand


Brand Master

This is the complete branding course that will put you on top with elite marketers and brand architects. Join our interactive curriculum designed by an award-winning brand strategist.


The curriculum.

Explore 50+ in-depth modules at your own pace, each tailored to teach you everything you will ever need to know about strategic and creative brand management.

Online Brand Management Course | Brand Master | Ultrabrand
Online Brand Management Course | Brand Master | Ultrabrand

Real-life application.

Interactive exercises and downloadable templates will help you to address real-life branding challenges all along the course.


You also get access to a private group where you can meet and exchange with all participants.

Online Brand Management Course | Brand Master | Ultrabrand

Manelik Sfez receives the 2023 Entrepreneurship Award in Geneva from EU Business School's managing director (right) and Adolf Ogi, the former President of Switzerland (left).


Awarded brand expert.

Instructor Manelik Sfez, a celebrated brand strategist and educator, brings 25 years of international business, marketing and branding experience, both on the client and on the agency side, to the classroom.

Brands Manelik has worked with during his career include Cartier, Piaget, Louis Vuitton, Prada, Valentino, Gucci, Montblanc, L'Oréal Luxe, Rolex, Audemars Piguet, Max Mara, H&M, Zara, and many more.

Online Brand Management Course | Brand Master | Ultrabrand

Who is it for?

Brand Master is designed for those who feel they did not receive sufficient branding education during their studies, or find a typical MBA curriculum too general in this area and wish to deepen their knowledge.


It is suitable for professionals across all sectors, whether B2B or B2C, and for companies of all types.


50+ modules for brand management mastery.

Every module in Brand Master is designed to build upon the previous one, ensuring a deep understanding of strategic and creative brand management.


Whether you're starting from scratch or looking to enhance your existing skills, the course gives you the tools, insights, and practical exercises to achieve mastery in brand strategy and management.

Unit 1: Project Preparation

Learn how to lay the foundation for a successful branding strategy and gather essential information to understand the brand's history, analyze the target audience and competitors, and set up a reference brand.

Unit 1: Project Preparation
  • Module 1: Initial Information Gathering

  • Module 2: Reference File

  • Module 3: Brand History

  • Module 4: Target Audience Analysis

  • Module 5: Competitor Analysis

  • Module 6: Brand Analysis

  • Module 7: Reference Brand

Unit 2: Brand Core

Establish a solid brand strategy platform by defining the brand's positioning, values, attributes, voice, and persona. This part ensures your brand's core elements are aligned and consistent.

Unit 2: Brand Core
  • Module 8: Strategy Platform

  • Module 9: Brand Positioning

  • Module 10: Brand Values

  • Module 11: Brand Attributes

  • Module 12: Brand Voice

  • Module 13: Brand Lexicon

  • Module 14: Brand Motto

  • Module 15: Brand Persona

  • Module 16: Brand Psychology & Culture

  • Module 17: Brand Name

  • Module 18: Brand Key Messages

  • Module 19: Brand Story

  • Module 20: Brand Core Alignment

Unit 3: Product Core

Structure your product or service portfolio, define features and benefits, and create strong product positioning and messaging to differentiate your offerings in the market.

Unit 3: Product Core
  • Module 21: Brand Architecture

  • Module 22: Product Features

  • Module 23: Product Benefits

  • Module 24: Product Positioning

  • Module 25: Product Names

  • Module 26: Product Key Messages

  • Module 27: Product Stories

  • Module 28: Product Taglines

  • Module 29: Product Core Alignment

Unit 4: Master Branding

Learn how to create a cohesive and impactful visual identity for your brand. This part covers brand color, imagery, logo design, palette, fonts, and even audio branding.

Unit 4: Master Branding
  • Module 30: Brand Color

  • Module 31: Brand Imagery

  • Module 32: Brand Logo

  • Module 33: Brand Palette

  • Module 34: Brand Fonts

  • Module 35: Brand Audio

Unit 5: Product Branding

Differentiate product lines and ensure consistent visual presentation across all products. This part covers color coding, product logos, and product imagery.

Unit 5: Product Branding
  • Module 36: Color Coding

  • Module 37: Product Logos

  • Module 38: Product Imagery

Unit 6: Brand Templates

Create and maintain consistent brand assets for marketing and communications. This part includes templates for stationery, collateral, web pages, presentations, and more.

Unit 6: Brand Templates
  • Module 39: Stationery

  • Module 40: Collateral

  • Module 41: Web Pages

  • Module 42: Presentations

  • Module 39: Adverts

  • Module 43: Packaging

  • Module 44: Social Media Accounts

  • Module 45: Social Media Publications

  • Module 46: Infographics

  • Module 47: Merchandising

Online Brand Management Course | Brand Master | Ultrabrand
Unit 7: Brand Implementation

Effectively implement the new brand across all touchpoints. This part covers preparation and planning, choosing an implementation strategy, internal communication and training, and monitoring and evaluation.

Unit 7: Brand Implementation
  • Module 48: Preparation and Planning

  • Module 49: Choosing the Implementation Strategy

  • Module 50: Internal Communication and Training

  • Module 51: Implementation Across Touchpoints

  • Module 52: Monitoring and Evaluation


Business-proof knowledge.

The Brand Master curriculum is derived from the course material used in a prestigious MBA program in Geneva, and was enhanced and expanded.


It offers depth and complexity in branding education, providing insights and tools that go deeper than traditional business management programs.

Online Brand Management Course | Brand Master | Ultrabrand
Swiss Education Excellence | Online Branding Course Brand Like a Boss Academy | Ultrabrand




Certification and resources.

Complete the course to receive a certificate and gain access to all templates, prompts, matrices, and tools for immediate application in your daily professional life.

Mali Dara, Thailand

“I finally get the difference between branding and marketing. I didn't want it to stop, it's the most inspiring and intense course I ever took."

Morgan James, UK

"The positioning part is an eye-opener. In a simple way, it shows how branding can trigger corporate transformation and innovation."

Adah Baksi, India

“Loved it. Brand Master goes deeper into branding than general business management courses do, which is the whole point.”




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Frequently Asked Questions.

What level will I reach after completing the course?

You will achieve a strategic level in brand management and creation from A to Z. This will enable you to operate at the C-suite level or work directly with a board of directors, a CMO, or a CEO.


You will be equipped to initiate, guide, and supervise all aspects of brand strategy and identity, both verbal and visual, from initial positioning to portfolio organization and implementation.


The course places a strong emphasis on corporate branding, making you a key player in corporate transformation projects, as well as in innovation and diversification efforts across any industry.


You will gain the skills to add substantial value to any organization, ensuring that your brand management expertise drives strategic initiatives and supports high-level decision-making.

What is the duration of the Brand Master course?

The course is designed to be flexible and self-paced. Most students complete it within 1 to 3 months.

Do I need any prior experience in branding to take this course?

No prior experience is required. The course is suitable for beginners and professionals.

What kind of support will I receive during the course?

You'll have access to a dedicated support team and a private interactive forum with other participants and the instructor.

Are there any live sessions or is the course entirely pre-recorded?

Because it is self-paced and designed to be as flexible as possible, the course consists primarily of pre-recorded modules.

Will I receive a certificate upon completion of the course?

Yes, you'll receive a signed certificate of capacity that details what you have learned and completed.

Can I access the course materials after completing the course?

Yes, you will have lifetime access to all course materials, including future updates.

What makes this course unique?

Unlike typical business management courses, Brand Master dives deep into branding, offering an in-depth exploration of brand strategy and identity, derived from prestigious business schools in Geneva, Switzerland.

What makes this course different from other branding courses?

The Brand Master course offers an MBA-level curriculum, practical exercises, cutting-edge AI prompts, and exclusive tools for a comprehensive learning experience.

How do I enroll in the course?

Click the button below to enroll now or download the PDF course outline for more information.




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Not quite there yet?

It's absolutely essential to educate yourself constantly, and choosing your next training move is important.

Download our 11 pages course outline and make the right decision in the comfort of your home.

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