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Blog Posts (20)

  • Understanding the Differences Between a Brand Manager vs Marketing Manager.

    A question that we get often is: "What's the difference between a brand manager and a marketing manager?" The answer is, while both play crucial roles in the growth and success of a company, their responsibilities, goals, and techniques differ significantly. Failing to understand this distinction can lead to inefficient resource allocation, inconsistent branding, poor strategic planning, decreased brand equity, reduced market competitiveness, employee role confusion, and ineffective campaigns. So let's explore the key differences between a brand manager vs marketing manager, in order to understand their unique contributions. Brand Manager vs Marketing Manager: Key Differences Explained Brand Manager A brand manager is responsible for managing the identity and image of the brand. Their primary goal is to ensure that the brand remains consistent and strong in the minds of consumers. Key responsibilities include developing brand strategies, ensuring brand consistency, managing brand equity, and analyzing market trends. In some companies, particularly large ones that use the House of Brands architecture and business model, individuals titled "brand managers" may actually handle both branding and marketing efforts for a specific brand. Here the brand manager functions similarly to a CEO of that brand, overseeing all aspects of its branding and marketing. This role combines the responsibilities of traditional brand management with the tactical execution of marketing strategies, making them both brand and marketing managers for that particular brand. Marketing Manager A marketing manager oversees the promotion of products or services. They focus on creating and implementing marketing strategies, managing budgets, analyzing campaign performance, and driving customer acquisition and retention. Their techniques include market research, advertising, digital marketing, and sales promotions. Goals and Objectives Brand Manager Goals The primary goals of a brand manager include building and maintaining a strong brand image, enhancing brand loyalty, and aligning brand strategies with overall business objectives. They focus on long-term brand equity and consumer trust. Marketing Manager Goals Marketing managers aim to increase sales, enhance product awareness, and drive customer acquisition. Their objectives are often short-term and campaign-focused, aiming to generate immediate results through targeted marketing efforts. Techniques and Applications Brand Management Techniques Brand managers use various techniques to position a brand effectively in the market. These include brand positioning, corporate identity development, and brand equity management. They work to create a cohesive brand image and ensure consistent messaging across all platforms. In summary, they work on the entity that will market the products and stand for them in the mind of the audience. Marketing Management Techniques Marketing managers implement campaign management, market segmentation, and digital marketing strategies to reach their target audiences. They analyze data to optimize campaigns and maximize ROI, focusing on both online and offline channels. In other words, their job is to promote and sell the products for the brand. However, if the brand itself is not recognized or badly perceived by the audience, their job will require more efforts and will be more expensive. Comparing Brand and Marketing Managers While there is an overlap in responsibilities, the focus areas of brand managers and marketing managers are distinct. Brand managers are strategic thinkers focused on long-term brand health, whereas marketing managers are tactical executors driving short-term sales and engagement. This being said, both roles are interdependent; brand managers set the tone and direction, which marketing managers bring to life through their campaigns. Misconceptions and Realities The titles "brand manager" and "marketing manager" are often used interchangeably in smaller organizations. However, these roles have distinct focus areas. A brand manager focuses on creating and maintaining a unique market presence, ensuring the brand stands out to its audience. On the other hand, a marketing manager handles the overall promotion and marketing strategies. Advice for Smaller Companies For professionals in smaller companies where one person might be handling both roles, it's always important to balance strategic brand building with tactical marketing efforts. Here are some tips gained from experience: Prioritize Brand Consistency: Ensure that all marketing efforts reflect the brand’s core values and identity. Allocate Time for Strategic Planning: Dedicate regular time to develop long-term brand strategies, even while managing day-to-day marketing tasks. Use Data to Inform Both Roles: Use market research and analytics to make informed decisions that benefit both branding and marketing efforts. Seek Continuous Learning: Stay updated with the latest trends in both branding and marketing to effectively merge the responsibilities. You will effectively contribute to your company's success – even in resource-constrained environments – if you clearly understand and balanc the demands of both roles. It is essential to understand the differences between a brand manager vs marketing manager for any business looking to grow and make a difference. Both roles are vital to a company's success, each contributing uniquely to its growth and stability. Clearly defining these roles will enable your business to create a synergy of strengths that is hard to beat.

  • Overcoming Corporate Limiting Beliefs To Empower Brand Identity.

    Limiting beliefs do not only affect individuals; they can also impact groups of individuals, or companies. When they do, they become dangerous as they tend to get stronger and stronger through mass effect and confirmation bias. These psychological barriers, deeply ingrained in corporate culture, often stem from past failures and successes, corporate trauma, industry identification, internal fears, or simply habits and tradition. Identifying them can be a big eye-opener, and overcoming them can generate significant shifts towards growth and innovation. Our latest white paper will help you to identify and dismantle these self-imposed, often unconscious blocks to unlock your company's full potential. Understanding corporate limiting beliefs. Limiting beliefs in business are subjective, self-imposed constraints that hinder a company's ability to innovate and grow. These beliefs can manifest in various forms, such as fear of change, a product-centric mindset (often mistaken for core business), imposter syndrome in leadership, or simply the image the company holds of its competition or customers' expectations, to name but a few. Addressing them is essential for fostering a culture of innovation and adaptability. Common examples of corporate limiting beliefs: Fear of innovation: Companies often resist new ideas and technologies due to past failures or high perceived risks, leading to stagnation. Product-centric mindset: Focusing solely on a single product or having product-centric idea of your core business can prevent exploration of new markets and revenue streams. Resistance to change: Traditional industries may cling to outdated methods, hindering digital transformation and competitiveness. Empowering brand identity through innovation. Corporate identity is, simply said, how and what a company identifies itself with. At this level, empowering your brand identity starts with transforming your corporate and business culture, not just updating your corporate design. Also, by shifting from a product-centric to an idea-centric culture and positioning, businesses can foster innovation and explore previously unsuspected market opportunities. This transition involves retrieving your company's original entrepreneurial spark and redefining its purpose, making them broader and more aspirational. Strategies to empower brand identity: Reframe market positioning: Move from a narrow focus on products to a broader idea-centric strategy that emphasizes your company's core values and vision. Foster innovation: Support creative thinking within the new strategic framework, as well as calculated risk-taking to drive new ideas. Promote a growth mindset: Encourage continuous learning and view challenges as opportunities for growth. Practical steps to foster innovation. To effectively overcome corporate limiting beliefs and empower the essence of your brand identity, consider the following steps: Corporate introspection: Conduct in-depth research on the company's founding history to rediscover and reignite the original entrepreneurial idea. Self-reflection and feedback sessions: Regularly engage with your team to identify and address limiting beliefs. Open communication can reveal deep-seated fears and misconceptions. Surveys and assessments: Use tools like the Organizational Culture Assessment Instrument (OCAI) to gather anonymous feedback and identify prevalent limiting beliefs within your organization. Consult external experts: Bringing in consultants can provide an objective perspective and introduce proven strategies for overcoming limiting beliefs. This is brand transformation. Our latest white paper highlights several cases of companies that successfully transformed their brand identities by broadening their purpose and positioning beyond their own (limiting) idea of themselves. And we show you cases of companies that chose to stay stuck in their own mind prison and failed, too. "Overcoming Corporate Limiting Beliefs to Empower Brand Identity" is designed as a guide on how to overcome limiting beliefs and empower your corporate brand identity. We want to provide a possible process and actionable steps to help your business identify and transform what is holding it back, consciously or unconsciously. Useful reads. Here is a selection of transformative books for leaders interested in the topic: "The Big Leap" by Gay Hendricks This book addresses the concept of the "upper limit problem," which is the internal barrier that holds people back from achieving their full potential. Hendricks offers insights on how to identify and overcome these barriers to take significant leaps in personal and professional life. The book's practical advice and relatable examples make it a must-read for anyone looking to break free from self-imposed limitations​. "The 5-Second Rule" by Mel Robbins Robbins' book focuses on the power of making quick decisions to overcome hesitation and self-doubt. By counting down from five and taking action immediately, individuals can bypass limiting beliefs and build confidence. This straightforward technique has helped many readers overcome procrastination and achieve their goals​. "Limitless: How to Identify Your Fears, Challenge Your Self-limiting Beliefs, and Fulfill Your Potential" by Meghan Sanstad Sanstad's book provides a candid look at overcoming fears and limiting beliefs through personal stories and practical strategies. It emphasizes the importance of identifying and challenging these beliefs to unlock one's full potential​​. "Feel the Fear and Do It Anyway" by Susan Jeffers This classic book confronts the emotion of fear, which underlies many limiting beliefs. Jeffers offers practical tools to face fears head-on and embrace challenges, transforming limiting beliefs into opportunities for growth and resilience​ (Noomii)​. "The Four Agreements" by Don Miguel Ruiz Ruiz's book provides a powerful framework for personal freedom and integrity through four key principles. These agreements help readers break free from limiting beliefs and adopt a more empowered and authentic approach to life. The book's profound insights make it an essential read for anyone looking to transform their mindset​. Limiting Beliefs: What Are They And How Can You Overcome Them? https://www.forbes.com/sites/joyburnford/2019/01/30/limiting-beliefs-what-are-they-and-how-can-you-overcome-them/ Tips For Business Leaders To Overcome Limiting Beliefs https://www.forbes.com/sites/forbesbusinesscouncil/2023/09/01/tips-for-business-leaders-to-overcome-limiting-beliefs/

  • 5 Expert Tips for Logo Design From Legendary Designers.

    Creating a logo that stands out and effectively represents a brand is no small feat. We have searched for insights from some of the most influential graphic designers of all times, and here are five expert tips for logo design, each rooted in the principles and philosophies of these iconic designers. Personal thoughts on logo design. The reality is that not everyone can design a good logo. Why? Because it requires genuine drawing skills—not just the ability to manipulate a graphic tablet and stylus. It necessitates a deep understanding of typography—not just the use of typefaces, but the actual design of a font. It also requires an extensive knowledge and culture of graphic design and spatial arrangement, to name just a few aspects. For a number of reasons, today we are experiencing an invasion of graphic mediocrity and logos that aren't truly logos—just look at the logo templates offered on Canva, where anyone with some knowledge can see that 99% of them are simply not logos—this post provides a breath of fresh air, a touch of seriousness, and gives voice to legends of design and typography to help bring some order back to the chaos. The fact is, when you look at their work, all major brands have iconic logos, created with hundreds of hours of work and reflection, based on precise principles and expert techniques. These logos were not sketched on the back of a napkin or commissioned for $500 on Fiverr, and they don't use free Microsoft cliparts. Now did these brands become iconic because of their logo, or was it a coincidence, I'll let you judge and face your own risks. So let's try to clean up a bit the visual pollution that invades us day by day. Paul Rand: Embrace simplicity. Paul Rand was a pioneering American graphic designer best known for his corporate logo designs, including those for IBM, ABC, and UPS. Rand's approach to design was firmly rooted in simplicity and clarity. He believed that a logo should be simple enough to be recognized at a glance, making it memorable and effective. Simplicity in logo design ensures that the logo is easily recognizable and memorable. A simple logo must be scaled down or up without losing its integrity and must be easily reproduced across various media. Complex designs can become cluttered and lose their impact, especially when viewed at smaller sizes, which, today, is crucial with social media and the web for example. How to achieve simplicity: Focus on core elements: Strip down the design to its most essential elements. Avoid overcomplicating: Use minimal colors, shapes, and text. Test scalability: Ensure the logo maintains its clarity and impact at different sizes. Josef Müller-Brockmann: Use grid systems for balance. Josef Müller-Brockmann was a Swiss graphic designer and educator, renowned for his use of the grid system in design. He was a leading figure in the International Typographic Style, which emphasized cleanliness, readability, and objectivity. Grid systems provide a structural framework for designing logos, ensuring consistency and balance. They help align elements in a harmonious way, making the logo readable, visually clean and stable. How to use grid systems: Create a grid: Develop a grid that suits the complexity of your design. Align elements: Use the grid to align text, shapes, and other elements precisely. Maintain consistency: Ensure that all parts of the logo are proportionate and balanced. Otl Aicher: Consider the cultural contexts. Otl Aicher was a German graphic designer known for his work on the visual identity for the 1972 Munich Olympics. Aicher's designs were culturally sensitive and universally comprehensible, emphasizing the importance of understanding the cultural context in design. Logos designed without considering cultural differences can be misinterpreted or offensive in different markets. Understanding cultural contexts ensures that the logo is appropriate and effective globally. How to incorporate cultural contexts: Research: Understand the cultural nuances and symbolism in the target market. Test designs: Get feedback from people within the culture to ensure the logo is appropriate. Adapt flexibly: Be willing to modify the design to suit different cultural contexts. Alan Fletcher: Utilize negative space. Alan Fletcher was a British graphic designer and co-founder of Pentagram, a renowned design studio. Fletcher's work often incorporated clever use of negative space, adding depth and meaning to his designs. Negative space, the empty space around and between the subject of an image, can create additional shapes or meanings within the logo. It enhances the design by making it more intriguing and versatile. How to use negative space: Identify opportunities: Look for ways to integrate hidden shapes or messages. Balance positive and negative space: Ensure that the design is visually balanced and that the negative space enhances rather than detracts. Experiment: Try different configurations to find the most effective use of negative space. Adrian Frutiger: Innovate with typography. Adrian Frutiger was a Swiss typeface designer who created some of the most widely used typefaces, including Univers and Frutiger. His emphasis on typography in logo design has had a lasting impact on the field. Typography conveys a brand's personality and values more than any drawing can do. The right typeface can also make a logo stand out and be easily readable, enhancing its overall impact. How to innovate with typography: Choose the right typeface: Select a typeface that reflects the brand’s identity. Customize: Consider creating a custom typeface or modifying an existing one. Ensure legibility: The typeface should be readable at all sizes and in different contexts. Do not take your logotype lightly, it may outlive you. I hope that these expert tips from legendary designers provide a strong foundation for any logo design project, ensuring that your logos stand the test of time and leave a mark in the mind of your audience worldwide. Simply put, the goal of logo design is to create a timeless, universal icon, just like the goal of brand naming is to make a name for yourself in the market. And this is certainly no small endeavor. By embracing simplicity, using grid systems for balance, considering cultural contexts, utilizing negative space, innovating with typography, and applying ideal proportions, you can create logos that are not only aesthetically pleasing but also effective in conveying a brand's identity.

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  • 1-on-1 Brand Consulting Session

    Brief us about your main challenge prior to the consultation and get high-value, actionable insights to take a transformative brand turn. Designed to bring immediate value to decision-makers, each session is a deep dive into the critical aspects of brand strategy, positioning, and identity, led by an industry expert with a proven track record. You're not just investing in a conversation; you're investing in tailored, actionable recommendations and a blueprint that will elevate your brand and business to their utmost potential. Experience a higher, eye-opening standard of consultancy, where clarity meets innovation, and where every decision drives competitive advantage. Each session can last up to two hours.

  • Introductory Consultation Call

    Are you curious about how our agency can help with your project? Book an Introductory Consultation Call to discuss your needs, ask questions, and learn more about our services. We’ve implemented a nominal fee for these calls to ensure that we dedicate our time to serious inquiries and provide you with focused, valuable information. While we won't offer specific recommendations or actionable consulting during this session, we’ll guide you towards the best path forward and explain how we can help you achieve your goals.

  • Client Consultation Booking

    Welcome to our Client Consultation booking service. This feature is designed exclusively for our existing clients, allowing you to easily schedule a call with us. Please note that each appointment is subject to manual confirmation from our team to ensure personalized and effective communication. Requests from individuals who are not existing clients will be declined. Non-clients are encouraged to book an Introductory Consultation Call instead. We look forward to continuing our collaboration and providing you with exceptional service.

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  • New Homepage | Ultrabrand

    Perform. Ultrabrand Strategic Branding & Business Transformation Consultancy. Unlock Your Company's True Identity. We work with those like us who have a hard time believing that a new logo will transform their business. We delve deep into your company’s entrepreneurial roots to define its true essence, then help you consolidate and redeploy it into a unique and perfectly aligned growth strategy. Our comprehensive approach to corporate identity and strategic branding is made to drive sustainable business growth. Learn more Work with us Business Transformation With over 25 years of international business leadership, we transform your brand’s value, enhance your market position, and ensure long-term success. Comprehensive Corporate Identity We uncover your company's core values, mission, and vision to drive genuine business transformation. Our strategic insights guide you in planning business strategies, developing new products, and achieving your goals. Strategic Branding From redefining your mission to expanding into new markets with a clear innovation strategy, we create a scalable identity that sets your company apart. Our services includes market exit optimization and succession planning. Corporate Identity Design Defining your company’s essence, including its values, mission, vision, voice, and personality, and applying it to every aspect of your business. Strategic Branding Developing a clear, inspiring vision and growth plan. We create a strategic framework aligned with your company culture and unique entrepreneurial spark. Business Transformation Consultancy Providing strategic insights and innovative solutions for sustainable growth by refocusing on what makes your company unique, and expanding from there. Ultrabrand. Why Choose Us? Deep Expertise We uncover the true mission of companies and create unique identities integrated into every aspect of your business. Integrated Vision Our comprehensive understanding of branding, marketing, and business strategy ensures that your brand identity aligns with your overall corporate strategy. Tangible Results Our strategies lead to concrete outcomes like increased enterprise value, structured growth plans, and improved marketing. Executive Insight We deliver solutions that resonate at the highest levels, understanding the challenges of senior leadership. Swiss Design Excellence Rooted in Swiss design tradition, our approach includes elegance, conceptual strength, concision, and technical precision. Awards Best Brand Evolution Best Implementation of a Rebrand Best Rebrand in Financial Services Best Corporate Rebrand Best Creative Strategy Transform. Ready to unlock your business’s true potential? Contact us today. Work with us Request a quote Empowering the Next Generation of Brand Managers We are dedicated to improving the skills of brand managers worldwide. We offer training, masterclasses, and online courses. SWISS EDUCATIONAL EXCELLENCE BRAND MASTER Brand Management Course Become a certified brand architect. At your own pace. Learn more Buy 3 min Understanding the Differences Between a Brand Manager vs Marketing Manager. Explore the differences between brand managers and marketing managers in this detailed guide. Understand their unique roles and contribution 4 min Overcoming Corporate Limiting Beliefs To Empower Brand Identity. The article shows how group limiting beliefs can impact companies and hinder their growth, and how to overcome them. 4 min 5 Expert Tips for Logo Design From Legendary Designers. Creating a logo is no small feat. We have searched for insights from some of the most influential graphic designers of all times. 4 min Brand Positioning Strategies: Why So Many Brands Fail at Positioning. Marketing drives sales; branding creates identity. Understanding the difference allows to build a strong brand that inspires and innovates. 1 2 3 4 5

  • Online Brand Development Course | Brand Master | Ultrabrand

    SWISS EDUCATIONAL EXCELLENCE Brand Development Course Become a certified brand architect. At your own pace. ENROLL NOW THE ULTIMATE BRAND DEVELOPMENT COURSE Brand Master This is the complete course that will put you on top with elite brand architects. Join our interactive curriculum designed by an award-winning brand strategist. Check the course overview COURSE OVERVIEW The curriculum. Achieve brand mastery with an MBA-level curriculum designed by an awarded brand strategist. Learn 53+ key strategic and creative skills spanning 7 in-depth modules, each tailored to teach you everything you will ever need to know about brand development. See the full curriculum INTERACTIVITY & ALUMNI GROUP Real-life application. Interactive exercises and downloadable templates will help you to address real-life branding challenges all along the course. You also get access to our private group where you can meet and exchange with all participants and alumni. MEET YOUR INSTRUCTOR Awarded brand expert. Instructor Manelik Sfez, a celebrated brand strategist and educator, brings 25 years of international business, marketing and brand design experience, both on the client and on the agency side, to the classroom. ​ Brands Manelik has worked with during his career include Cartier, Piaget, Louis Vuitton, Prada, Valentino, Gucci, Montblanc, L'Oréal Luxe, Rolex, Audemars Piguet, Max Mara, H&M, Zara, and many more. Manelik Sfez receives the 2023 Entrepreneurship Award in Geneva from EU Business School's managing director (right) and Adolf Ogi, the former President of Switzerland (left). FOR ALL SECTORS Who is it for? Brand Master is the perfect course for anyone eager to master the art of brand development, regardless of your industry or sector. Our course is tailored specifically for: ​ Professionals Seeking More: If you feel your formal education left gaps in understanding brand strategies and development, Brand Master fills those gaps with practical, impactful knowledge. Marketers and Designers Aiming Higher: Ready to take your career to the next level? This course will equip you with the skills needed to excel in brand development, setting you apart in the branding field. Entrepreneurs and Business Leaders: Understand the nuances of brand identity and development to ensure your business stands out. Brand Master helps you craft a compelling brand that resonates even in the most competitive markets. EXPERTLY-CRAFTED CURRICULUM 7 modules and 53 top skills for brand mastery. Every module in Brand Master is designed to build upon the previous one, ensuring a deep understanding of strategic and creative brand development. Whether you're starting from scratch or looking to enhance your existing skills, the course gives you the tools, insights, and practical exercises to achieve mastery in brand identity and brand development. Check the course outline Module 1: Project Preparation Learn how to lay the foundation for a successful branding strategy and gather essential information to understand the brand's history, analyze the target audience and competitors, and set up a reference brand. See the skills you'll gain Module 1: Project Preparation Skill 1: Initial Information Gathering Skill 2: Reference File Skill 3: Brand History Skill 4: Target Audience Analysis Skill 5: Competitor Analysis Skill 6: Brand Analysis Skill 7: Reference Brand Module 2: Brand Core Establish a solid brand strategy platform by defining the brand's positioning, values, attributes, voice, and persona. This part ensures your brand's core elements are aligned and consistent. See the skills you'll gain Module 2: Brand Core Skill 8: Strategy Platform Skill 9: Brand Positioning Skill 10: Brand Values Skill 11: Brand Attributes Skill 12: Brand Voice Skill 13: Brand Lexicon Skill 14: Brand Motto Skill 15: Brand Persona Skill 16: Brand Psychology & Culture Skill 17: Brand Name Skill 18: Brand Key Messages Skill 19: Brand Story Skill 20: Brand Core Alignment Module 3: Product Core Structure your product or service portfolio, define features and benefits, and create strong product positioning and messaging to differentiate your offerings in the market. See the skills you'll gain Module 3: Product Core Skill 21: Brand Architecture Skill 22: Product Features Skill 23: Product Benefits Skill 24: Product Positioning Skill 25: Product Names Skill 26: Product Key Messages Skill 27: Product Stories Skill 28: Product Taglines Skill 29: Product Core Alignment Module 4: Master Branding Learn how to create a cohesive and impactful visual identity for your brand. This part covers brand color, imagery, logo design, palette, fonts, and even audio branding. See the skills you'll gain Module 4: Master Branding Skill 30: Brand Color Skill 31: Brand Imagery Skill 32: Brand Logo Skill 33: Brand Palette Skill 34: Brand Fonts Skill 35: Brand Audio Module 5: Product Branding Differentiate product lines and ensure consistent visual presentation across all products. This part covers color coding, product logos, and product imagery. See the skills you'll gain Module 5: Product Branding Skill 36: Color Coding Skill 37: Product Logos Skill 38: Product Imagery Module 6: Brand Templates Create and maintain consistent brand assets for marketing and communications. This part includes templates for stationery, collateral, web pages, presentations, and more. See the skils you'll gain Module 6: Brand Templates Skill 39: Stationery Skill 40: Collateral Skill 41: Web Pages Skill 42: Presentations Skill 43: Adverts Skill 44: Packaging Skill 45: Social Media Accounts Skill 46: Social Media Publications Skill 47: Infographics Skill 48: Merchandising Module 7: Brand Implementation Effectively implement the new brand across all touchpoints. This part covers preparation and planning, choosing an implementation strategy, internal communication and training, and monitoring and evaluation. See the skills you'll gain Module 7: Brand Implementation Skill 49: Preparation and Planning Skill 50: Choosing the Implementation Strategy Skill 51: Internal Communication and Training Skill 52: Implementation Across Touchpoints Skill 53: Monitoring and Evaluation ADVANCED KNOWLEDGE Business-proof knowledge. The Brand Master curriculum is derived from the course material used in a prestigious MBA program in Geneva, and was enhanced and expanded for the creative part. It offers depth and complexity in branding education, providing insights and tools that go deeper than business management programs and design education. SWISS EDUCATIONAL EXCELLENCE Certification and resources. Complete the course to receive a certificate and gain access to all templates, prompts, matrices, and tools for immediate application in your daily professional life. Morgan J. – London “Well, now I can say I studied in Switzerland... Joke apart, this course is exactly what I needed to up my game in branding and reach the skills level I always dreamed of." Sophie E. – Boston "The course was great and intense, but the best part is probably all the tools I gained! I'm using them every day in my job now and it makes a real difference. Thank you!" Fadi K. – Jeddah “I'm more into corporate branding and Brand Master helped me understand how the most successful brands like Apple and others developed and implemented a transformative vision. Great!” Mali D. – Bangkok “I finally get the difference between branding and marketing. I didn't want it to stop, it's the most inspiring and intense course I ever took." Abdulai N. – Lagos "The positioning part is an eye-opener. In a simple way, it shows how branding can trigger corporate transformation and innovation." Adah B. – Mumbai “Loved it. Brand Master goes deeper into branding than general business management courses do, which is the whole point.” LIMITED-TIME OFFER Brand Master $297 FULL PRICE $1,550 YOU SAVE $1,253! ENROLL NOW Frequently Asked Questions. What level will I reach after completing the course? You will achieve a strategic level in brand management and creation from A to Z. This will enable you to operate at the C-suite level or work directly with a board of directors, a CMO, or a CEO. You will be equipped to initiate, guide, and supervise all aspects of brand strategy and identity, both verbal and visual, from initial positioning to portfolio organization and implementation. The course places a strong emphasis on corporate branding, making you a key player in corporate transformation projects, as well as in innovation and diversification efforts across any industry. You will gain the skills to add substantial value to any organization, ensuring that your brand management expertise drives strategic initiatives and supports high-level decision-making. What is the duration of the Brand Master course? The course is designed to be flexible and self-paced. Most students complete it within 1 to 3 months. Do I need any prior experience in branding to take this course? No prior experience is required. The course is suitable for beginners and professionals. What kind of support will I receive during the course? You'll have access to a dedicated support team and a private interactive forum with other participants and the instructor. Are there any live sessions or is the course entirely pre-recorded? Because it is self-paced and designed to be as flexible as possible, the course consists primarily of pre-recorded modules. Will I receive a certificate upon completion of the course? Yes, you'll receive a signed certificate of capacity that details what you have learned and completed. Can I access the course materials after completing the course? Yes, you will have lifetime access to all course materials, including future updates. What makes this course unique? Unlike typical business management courses, Brand Master dives deep into branding, offering an in-depth exploration of brand strategy and identity, derived from prestigious business schools in Geneva, Switzerland. What makes this course different from other branding courses? The Brand Master course offers an MBA-level curriculum, practical exercises, cutting-edge AI prompts, and exclusive tools for a comprehensive learning experience. How do I enroll in the course? Click the button below to enroll now or download the PDF course outline for more information. LIMITED-TIME OFFER Brand Master $297 FULL PRICE $1,550 YOU SAVE $1,253! ENROLL NOW

  • Brand Strategy for Investors | Ultrabrand

    Brand Strategy for Investors We design the right brand strategy to help investors maximize their investments in companies. Talk to us today and bring your vision to life. Learn more Book an introductory call

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