You may feel you spend too little on marketing—and that thought tends to linger, quietly anxious and sticky. But the truth is, most companies don’t spend too little; they spend in the wrong places. Learn how to optimize your marketing spend without slowing growth, and how smarter digital systems can make every euro work twice.

Digital profit levers are underused systems and processes inside a business that generate measurable gains in revenue, efficiency, or margin without major new investment. They include customer reactivation, workflow automation, CRM integration, and improved retention strategies. These opportunities are often overlooked while companies focus on new campaigns, tools, or hires.

OpenAI’s Sam Altman now says he’s “starting to think” the dead internet theory might be true. Nearly half of online traffic is bots, AI is flooding search, and traditional SEO is collapsing. For executives, the danger isn’t theory—it’s invisibility. This article explains what’s really happening, why AEO is replacing SEO, and how leaders can protect trust and visibility in a synthetic internet.

Most executives choose agencies like they buy shoes by looks, brand names, or recommendations. But in B2B, the wrong choice costs more than money: it stalls growth, breaks trust with your sales team, and leaves you invisible online. If you’re considering a B2B digital marketing or web design agency, here’s how to evaluate them with clarity, and how to avoid falling into the traps most decision makers never see.

Every day, companies disappear from the conversation. There’s no warning. No visible moment when it happens. One day they’re being considered. The next, they’re absent. Clients don’t see them. And the AI systems now shaping customer decisions don’t see them either. If you think this shift won’t reach your industry, or if you think as a business leader you can just delegate this to your marketing team or you web design, keep reading before you make this fatal mistake.

AI agents promise autonomy but often fail in real-world tasks. Discover why simple, reliable automations like Zapier and Wix workflows still outperform agents.