Brand positioning strategies: why so many brands fail at positioning.
Marketing drives sales; branding creates identity. Understanding the difference allows to build a strong brand that inspires and innovates.
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Explore essential branding strategies, tips, and trends.
Manelik Sfez
- May 11, 2023
- 3 min
Brand equity is key, but why is branding so damn expensive?
Understand why professional branding is a vital investment to build valuable brand equity, not just an expense.
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Manelik Sfez
- Jan 23, 2023
- 3 min
Dual Branding: The best CEO branding strategy to give you a unique edge.
Discover the key to a successful CEO branding strategy. Learn how to merge personal and corporate branding for a unique edge.
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Manelik Sfez
- Jan 12, 2023
- 2 min
Why your business needs debranding too: The art of simplification.
Discover why your business should consider debranding. Learn how brand simplification can make your message clearer and your brand stronger.
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