Manelik Sfez3 days ago4 minPUBLICBrand positioning strategies: why so many brands fail at positioning.Marketing drives sales; branding creates identity. Understanding the difference allows to build a strong brand that inspires and innovates.
Manelik SfezMay 33 minPUBLICBest strategies for effective brand positioning.Learn top strategies for brand positioning to keep your brand competitive and innovative.
Manelik SfezMay 15, 20235 minPUBLICBranding your entrepreneurial purpose: A tale of two burger joints.I must say I had a lot of fun researching for this article and writing it, and I hope you'll enjoy reading it too. So let me tell you a...
Manelik SfezMay 11, 20233 minPUBLICBrand equity is key, but why is branding so damn expensive?Understand why professional branding is a vital investment to build valuable brand equity, not just an expense.
Manelik SfezApr 1, 20234 minMEMBERS-ONLYWhy you must create an AI Brand Persona before using generative AI for your content marketing strategy.Ensure your AI-generated content marketing strategy truly resonates by establishing an AI Brand Persona first.