Ask ten people what content strategy means, and you’ll get ten variations. Most think it has something to do with blog calendars, social media posts, or SEO plans. Wrong. While all of those can be part of a content strategy, they’re not the core. Content strategy is not about what you publish. It’s about how you organize your communication to serve a clear business goal across time, touch points, and teams. In other words, content strategy is not a campaign or a checkli

A question that we get often is: "What's the difference between a brand manager and a marketing manager?" The answer is, while both play crucial roles in the growth and success of a company, their responsibilities, goals, and techniques differ significantly. Failing to understand this distinction for a company can lead to inefficient resource allocation, inconsistent branding, poor strategic planning, decreased brand equity, reduced market competitiveness, employee role confu

AI is like a super-smart helper that analyzes huge amounts of data to learn about people. This post walks you through how AI is changing...

Companies rely on both brand management and marketing to grow a strong, recognizable brand. While these roles may seem similar, each has...

Creating a solid brand identity is of course the basis of shaping a brand’s future. And if many marketers grasp the basics, the truth is...

Whatever your industry or your sector, and whatever the size of your business today, you can turn your brand into a household name by...

Entering brand management is often seen as a path that requires formal education, but that's no longer the only route. The need for top...

To truly stand out, your brand needs to establish a psychological connection with your audience, one that transcends logic...

Does your brand suffer from BVCT (Bland Values & Corporate Truisms)? If it's the case, this article might be for you. Brand values are...

Ever realized how collective limiting beliefs can impact companies and hinder their growth? This is how to identify and overcome them.

Creating a logo is no small feat. We have searched for insights from some of the most influential graphic designers of all times.

Marketing drives sales; branding creates identity. Understanding the difference allows to build a strong brand that inspires and innovates.

Learn how to select impactful brand colors that embody your brand’s identity and ethos, step by step. Download our template procedure to hel

Brand positioning is far more than just a component of your marketing strategy—it's the foundational element that guides the entirety of a company’s growth, culture, and innovation strategy. Missteps in positioning can not only limit a company's potential but can represent a fundamental misunderstanding of its core identity, setting a trajectory that may hinder long-term success.

"Branding your entrepreneurial purpose"... This is everything branding is about, and you'll see why. It's not about the logo, and it's not about fancy corporate guidelines. I must say I had a lot of fun researching for this article and writing it, and I hope you'll enjoy reading it too. So let me tell you a story about two small-town burger joints that started on equal footing but took very different paths. You see, both Lou's Burgers and Burger Den (don't bother Googling t

As a business owner or executive, you may have often wondered why branding costs so much. But what if we told you that professional branding is not an expense, but a long-term investment with measurable financial benefits? Because spoiler alert, compared to the value it brings, branding is not expensive. Am I saying it in my own interest? Actually not, I'm saying it in your interest. Because nothing you can ever do will have more overall impact on your business than brandin

As a seasoned brand strategist and designer with over two decades of experience, I'm no stranger to the ever-changing world of content creation. And with the rise of AI language models, it has become more important than ever to develop a unique and specific Brand Persona before trying to generate content. Let me make this crystal clear: if you don't establish an AI Brand Persona first, you run the risk of producing generic, uninteresting content that fails to engage your audi

Dual branding is the practice of building and managing two brands in parallel: the corporate brand of the company, and the personal brand of its leader (or leaders). The corporate brand communicates the business’s identity, promise, and positioning. The personal brand conveys the vision, credibility, and voice of the individual behind it. When aligned, the two reinforce each other, creating a level of trust and recognition that a standalone brand cannot achieve.

Discover if your logo aligns with your brand’s identity and goals. Our guide on logo evaluation will help you decide if you need an upgrade.

Most startups underestimate branding. They see it as a logo, a color palette, or something to “do later” once the product gains traction. That mistake kills companies faster than bad code or slow funding. Branding is not decoration. It’s the infrastructure that makes everything else—sales, hiring, fundraising—possible.

Most small business owners put branding last on their to-do list. Operations, sales, and survival seem more urgent. But the reality is simple: small business branding is not optional: it is the engine of growth, loyalty, and resilience. A strong brand is the difference between being a local option and being the obvious choice.

Founders often think branding is a “later” priority, something to polish after raising capital. That’s a mistake. For investors, branding is not cosmetic. It’s proof of clarity, seriousness, and market potential. A strong brand makes funding conversations faster, valuations higher, and partnerships easier to secure.

The reason why your branding strategy is failing is that you have probably underestimated it. Most business owners treat it as decoration, something nice to have once sales are stable. The result is a weak or inconsistent brand that quietly erodes trust, slows growth, and makes every sale harder than it should be. If your branding strategy isn’t delivering, here are the most common reasons... and what to do about them.