Become Incomparable: How to Use Dual Branding for Differentiation

Dual branding involves building a strong corporate brand and a solid personal brand associated with the business leader(s). On one hand, the corporate brand represents the company's image and position; on the other hand, the personal brand represents the leader's image and influence.

This advanced branding strategy allows a company to differentiate itself from competitors in the most authentic way possible and connect with its target audience on a personal level.

And the benefits don't stop there. Influencers and content creators can also benefit from dual branding by aligning their personal brand with their content or business brand to create a lasting image that resonates with their audience.

In this masterclass, Manelik Sfez, the founder of Ultrabrand, will share everything you need to know about what’s considered the ultimate brand differentiation strategy, and how to accelerate on the path to success for your company.

Brand Central members access this masterclass for free. Just purchase your ticket normally and you'll get a 100% discount when you check out.