Brand development course. At your own pace.

This premium brand development course teaches you how to gain the skills needed for building and scaling unique brands in any market. Enroll now to start creating brands that stand out and endure.

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What you'll learn.

Brand Master offers 7 modules covering 53 essential skills with deep insights into brand building and development. Complete the course and get a certification, and keep all the templates and tools for implementation in your branding projects.

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Core brand building.

Learn to establish strong brand foundations with strategies that cover brand vision, positioning, values, and personality crafting. These essential elements form the backbone of any successful brand strategy.

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Learn positioning strategies.

Discover real brand positioning strategies and transcend basic marketing USPs to generate a culture that inspires corporate transformation and drives innovation.

Learn brand architecture and how to structure a service or product portfolio for optimal clarity and impact, and how to translate it into memorable product identities.

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Get case studies & practical tools.

Every module is illustrated with real-life brand success stories and gives you access to practical tools, templates and decision matrices to simplify complex tasks.

These resources are designed to streamline your strategic thinking and creative processes, and make you a skilled, inspiring leader at branding and identity.

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Become a strategic leader.

Upon completion of this course, graduates will possess the critical skills needed to become pivotal marketing leaders. You will be uniquely qualified to operate with C-suite executives, inspiring transformation and strategic initiatives.

The root of every successful business and vibrant corporate culture is a strong identity. The Brand Master curriculum gives you the understanding, skills and tools to shape and define the core principles that guide every aspect of business and marketing within a company.

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Course structure.

Brand Master's 7 expertly designed course modules cover everything from foundational preparation to practical implementation.

Master the development of brand and product cores, learn to craft a solid brand architecture, and to create compelling verbal and visual identities – backed by real-life examples and downloadable resources.

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Interactive learning with AI.

Brand Master is not just theory; it is also a hands-on curriculum that helps you engage with advanced AI prompts for real-time problem-solving in complex scenarios, ensuring immediate applicability in professional settings.

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Exclusive resources and tools.

Brand Master lets you immediately gain indefinite access to a comprehensive toolkit of templates, decisions matrices and strategic resources – including advanced AI prompts, designed to enhance your professional capabilities and productivity.

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Manelik Sfez of Ultrabrand | Entrepreneurship Award 2023

Manelik Sfez receives the 2023 Entrepreneurship Award in Geneva from EU Business School's managing director (right) and Adolf Ogi, the former President of Switzerland (left).

Meet your instructor.

Learn from Manelik Sfez, an awarded brand strategist, lecturer and educator with 25 years of experience in international business, marketing and branding.

Brand Master's curriculum is grounded in MBA-level teachings enriched for practical application.

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Brands Manelik has worked with during his career include Cartier, Piaget, Louis Vuitton, Prada, Valentino, Aston Martin, Montblanc, L'Oréal Luxe, Harrods, Rolex, Audemars Piguet, Max Mara, H&M, Zara, and many more.

YOUR INSTRUCTOR

Awarded brand expert.

Instructor Manelik Sfez, a celebrated brand strategist and educator, brings 25 years of international business, marketing and branding experience, as well as real-world successes, to the classroom.