The Power of Dual Branding

Dual branding involves building a strong corporate brand and a solid personal brand associated with the business leader(s). On one hand, the corporate brand represents the company's image and reputation; on the other hand, the personal brand represents the leader's image and reputation. This advanced CEO branding strategy allows the company to differentiate itself from competitors in the most authentic way possible and connect with its target audience on a personal level. And the benefits don't stop there. Influencers and content creators can also benefit from dual branding by aligning their personal brand with their content or business brand to create a lasting image that resonates with their audience. In this event, Manelik, the founder of Ultrabrand, will share everything you need to know about the ultimate brand differentiation strategy, and how you can sell it to your clients.